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Lab Weekly – Has Guest Blogging Burnt it’s Bridges

By on March 21st In Search News

Hello once again, sorry we haven’t been around for a few weeks with our regular round –up on what’s happening in the industry but as you may be able to guess from some of our recent posts we have been very busy attending a few of the major shows for the beginning of the year. […]

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Mobile – The Great Big Google Hint

Mobile Optimisation

Mobile is definitely going to be at the forefront of e-commerce over the coming year, with more and more people changing their phones to smartphones. The market has also seen a significant increase in the amount of people that are buying tablets as the market becomes more and more competitive. You can buy a fully […]

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TFM&A Show 2014

By on February 27th In STL News
TFM&A Show 2014 SEO Traffic Lab Team

We are now back in the office after a very busy and enjoyable two days at the TFM&A Show 2014 at Earls Court 2 in London. It was great to speak with so many companies and marketers from a whole array of industries. While we where there I was fortunate to be part of the […]

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Spring Fair

By on February 12th In STL News
Spring Fair Presentation 01

Finally settled back into the office after a massive week at the Spring Fair in the NEC at Birmingham, this was a great event for us and was the first time that the Spring Fair featured its very own Ecommerce Zone. The Ecommerce Zone featured a number of companies whose businesses focussed on helping other […]

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Why Bad Reviews Are Good For Your Conversion

By on January 28th In Content, eCommerce SEO
Bad Reviews Can Be Good

  Customer Reviews can be one of your greatest assets when building and developing your ecommerce store as they provide credibility and legitimacy to potential visitors. One of the most painful concerns that ecommerce store owners and marketers struggle to come to grips with before jumping into customer reviews with two feet is their visibility […]

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Lab Weekly – A Bullet in the Head for Guest Blogging?

By on January 24th In Search News, SEO

Well its that time of the week again and what an interesting week it has been with Matt Cutts the head of Googles Web Spam team really laying down the law on Guest Blogging, but has it really delivered a ‘bullet to the head’ of this common content marketing strategy? It did initially appear that […]

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Customer Reviews and The Great Big SEO Benefit

By on January 22nd In Content, eCommerce SEO, seo-blog
Customer Reviews SEO

  Trust : firm belief in the reliability, truth, or ability of someone or something.   Since the beginning of the online world marketers have tried to answer this question: “How can we convert a visitor into a buyer?”. The single most important reason a customer buys a product from an online retailer, over another online […]

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LabWeekly – ‘SEO on the Go’, is this the year of Mobile and more…

By on January 17th In Search News

Hi everyone and welcome to the first ever LabWeekly roundup of what’s new in the world of digital marketing, here we plan to take a look at what has been happening in our industry over the past week whether it be inbound marketing, social media, industry infographics, news and insights. SEO on the Go is […]

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The Need for Site Speed 2014 – A How To Guide

Site Speed 2014

Further to my look at important SEO factors in 2014 I thought it was also important to break some of these down more and have an in-depth look at them and how you can use them to your advantage. The first factor that I am going to look at is site speed, which is a […]

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SEO 2014 – A New Year, A New Strategy?

By on January 3rd In Search News, SEO
SEO 2014

2013 was a massive year of change for SEO and the way in which Google worked, with a complete overhaul of their algorithm in terms of Hummingbird, Panda and Penguin further evolved and keyword data started to disappear quickly in Google Analytics with the advent of encrypted search. As ever people started shouting that SEO […]

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