I’m sure we have all been there, we have got a brand new shiny website and we just know that it’s great and is going to make us lots of sales. We have made the decision to spend some time doing SEO on the site and, we’ve got ourselves a few keywords we want to target and are bringing traffic and for a little while all is good and grand, in fact ecommerce heaven, we see our site start to climb the rankings slowly and then it begins to stall and slow down, then we just seem to stop and we are wondering what went wrong. At this point most of us give up and that’s mistake number one, SEO is far from being an exact science but there are some simple changes to common mistakes that should get you back on track. Keywords – we all know what they



