Fundamentals of SEO For Marketing Managers & Business Owners
Our full day “hands on” SEO training course has been developed by our own SEO team and will leave all attendee’s with a full “action plan” to ensure they have a full understanding of the fundamentals of SEO. Bring your laptops or I-pads and have free access to the web via our wifi.
SEO Training Course structure:
An Overview of SEO
- What exactly is Search Engine Optimisation?
- Solid Foundation creating Visibility, Relevancy & Popularity
- How the Search Engines Work – How Google works, the algorithm and Page Rank
Keyword Research
- Understanding your customers – the Target Audience
- Using Keyword Tools
- Understanding Keyword Research
- Competitor “SPY”
- Using the Keywords in Content
Building the Foundation – Your Website
- Domains & Site Structure
- Making it Search Engine Friendly
- Creating “The Perfect Page”
- Sitemaps & On-Page Files
Off-Page Strategies
- Overview of Link Building
- The Best Links for your Industry
- Directory Links
- Articles & Press Releases
- Local Link Building
Putting it in to Practice
- Live Delegate Websites – “Site Clinic”
- Live and Interactive SEO Review of Delegates Website
- Q &A
- Your most burning questions answered
Learning Outcomes
- Optimise your webpages for SEO purposes
- Understand and implement link building strategies
- Improve your visibility in the Search Engines
In addition to the above training on the day, you will also receive the following:
- Each delegate will receive a complimentary consultation with the Trainer for one hour in which they can discuss their SEO strategy/websites in detail, or they can simply review any of the learning they have received from within the days training, or anything else that they may wish further help with.
- Full recordings from the day will be available in our members area.
- Google Places Cheat Sheet – Created by our team and used as our own “Internal Action Roadmap”
- Plus additional bonuses…..
Who Should Attend
If you own or manage a local or national company and are looking to improve your visibility in the search engines and learn how to attract new clients to your business this full day seminar is for you, no previous experience necessary. Our trainer is a 10 year veteran in the Online marketing arena and will share his knowledge for a full day.
Don’t just take our word for it though, read a few of the comments from previous delegates that have attended our workshops:
“I attended Richard’s seminar “Ten Top Tips for Search Engine Optimisation” .. it was fantastically informative and (more importantly) understandable for a non IT practitioner. Thanks for making this subject so user friendly and inspirational..”
“His depth of knowledge and his enthusiasm for his work shone out.”
“He delivered this technical subject in such a way as to both inform and entertain giving us all vital guidance – brilliantly done.”
“Richard has a great depth of knowledge which he imparts with clarity, expertise and huge enthusiasm.”
“ With great good humour Richard is able to expound on his projects with passion and energy, and it has been a pleasure to work with him. His SEO work is in my view one of the best of breed and comes highly recommended for anyone who is serious about doing things beyond the obvious when it comes to SEO.”
Our unique approach to SEO training involves a full day course at our head office training suite in Lincolnshire at a cost of £395+ (Ealry Bird discounts available) which includes interactive site review, access to all course material and resources mentioned in the training + Full recording of the days training. Also include Tea/coffee and buffet lunch.
These Training Day’s are strictly limited to 6 Delegates at each event, please book early to ensure your place.
Full day 9 to 9.30 Arrival – Prompt Start at 9-30 with a 4-30pm finish @ Mercury House, Gainsborough, Lincolnshire, DN21 1DY.
Unfortunately all of our current planned full day training courses are fully booked up, however if you should require details on one-to-one bespoke training please contact us for details.
Please also note that as from March 2012 we will be running a series of online training webinars.
