So, your sales have dropped and your customers seem to be losing interest. Your bank manager has been on the phone and you’re seriously considering giving up this whole ‘business’ thing. Well, you’re not the only one to have felt this way. The recession has caused the closure of thousands of businesses across the globe – only the most adapted have managed to fend off the credit crunch and stay successful. But how have they adapted, and more importantly how can you adapt to keep your company alive? The 21st century has not let us down in terms of its technological advances. We now have mobile phones with internet everywhere they go, enabling the users to browse through any one of the millions of websites that the World Wide Web plays host to. People are no longer spending their time reading through magazines, or analysing news papers. The western
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