If you run a business you would have noticed the effect that the recession has had upon your company. Through hesitant consumers and a shocking economy you have probably failed to meet the sales target’s you forecasted to reach. Desperate to survive, you more than likely felt the need to drag your brand back into the 21st century through the creation of a website. As the yellow pages now becomes yesterday’s news with online surfing now taking it’s place, you successfully managed to open up your business to a much larger potential audience. The only problem is, potentiality is not actuality. To get the most out of your online presence you will need to employ the help of SEO. Search engine optimisation is a collection of methods and techniques that can help to raise a website’s rank in Google, and thus direct more traffic to it. Here at the