The new online age has really enhanced the need for all businesses to protect their image. A recipient of good customer service will, on average, tell 5 others about their experience. Yet a recipient of bad customer service is likely to tell 10 people or more, and so it doesn’t take long for a company’s image to become globally negative. With the internet now playing host to a wide range of social networking sites, blogs, and consumer review sites your reputation could easily spiral out of control. A strong company image will help to ensure that your customers gain trust in your business. Solid advertising, slick WebPages, and clearly laid out content should be enough to secure your self a positive reputation in the business world. While this may all sound like smooth sailing it is important to understand how fragile your reputation is. It only takes just one piece
