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Posts Tagged ‘social media for business’

Social Media Tips and Tricks – Twitter Search

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Just about everyone we know is now using Twitter in one form or another, whether it is for business use or on a personal basis. What a lot of people don’t realise though is that Twitter is a great tool for doing research and searching for information in general but many of us don’t know how to use the powerful search commands that we have at our disposal. Of course as well as a great resource for information, the search commands within Twitter are also great for finding out about topics in your particular business niche so it’s well worth spending a little time getting to grips with some of the more common commands and we will discuss these more in this post. Basic Search and the Hashtag # Twitters basic search commands work much like those of any search engine, so for example type in the words social media

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Ignore Social Media at your Peril

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Social Media and powerful SEO techniques Whatever your personal feelings about social media networks may be you may be missing out to the competition if you do not already have your business social media profiles up and running. SEO is about optimising your website, and your entire online presence needs to be managed in order to help you achieve all that is possible. Social Media may have started out for personal enjoyment, but it has quickly developed into a powerful marketing tool which should not be ignored. The behaviour of consumers is constantly changing, and social media has become one of the most important factors which are affecting your potential customers in the modern digital age. Know Where to Advertise There are many different social media platforms which are available for businesses. Some of the most powerful tools for SEO purposes include Facebook, Twitter, LinkedIn and Youtube. Setting up a

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Protecting your Image in Social Media Circles

Brand Management It can take years to build your brand and minutes online for negative comments to surface to the first page of  Google; and with ever increasing numbers using the internet and social media in particular to research products and companies; you can see how it only takes a few comments, bad reviews etc; to do damage that may take a long time to repair or even be beyond that. You only have to look at the recent scandals that are ricocheting around the News of the World phone tapping saga to realise that the power of Social Media is here to stay. Your customers are online with 82% of new customers now doing their research on the internet before purchasing, and so this could well be the first impression they get of your business, service or product. Social media has given consumers a voice in a way they

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Whats all the fuss about Google +

You may have seen that lately we have been tweeting as have others about Google’s latest entry into the world of Social Media, known as Google + or Google Plus, this latest venture is currently in Beta test mode, so why all the fuss? Google + Features Having recently received an invite to Google + we set an account up in order to have a play and see exactly what all of the noise on Twitter and elsewhere has been about and I must say that our initial reactions are promising, within minutes we had the account setup and the profile filled in and set about learning how to use some of the features of this latest social media network. One of the things that struck me straight away as being a great idea was the Circles+ feature. Circles + allows you to visually sort all of your contacts and

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Social Media SEO is all About Instant Gratification

It is very important when thinking up new content how users will manage to stumble across your pages among the millions of other sites on the web.  With this useful information you are able to target your audience more precisely and increase the chances of giving the browser what they are looking for.  Not all users are after the same thing even if they are in the same demographic.  Therefore it is helpful to include something for everyone, and researching the latest search trends can help you focus your SEO campaigns more effectively.  Study Releases Discovery Information Outbrain have released their latest study results which have shown how users are using the Internet to navigate through the tonnes of readily available information.  In their study they reviewed the traffic activity of 100 million different sessions which were carried out over 100 premium publishers on the web.  They were looking out

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Social Search and SEO – Jump On the Bandwagon Before you are Left Behind

Social Search and SEO UK Despite all the hype surrounding social networking it appears that many businesses are still not making use of social networking tools.  This has been a clever and modern marketing technique for a short while now, but the stigma surrounding the sites has stopped companies from getting involved.  As stated on the Hitwise site, ‘social networks are ignored at a marketer’s peril’. On the Google Blog a recent post informed readers about an update in Google Social Search.  This is a service which was introduced back on 2009 which was an experiment to see how the search could be tailored to give the users more relevant results.  After many updates the Google team have now released Social Search all over the globe.  Which is why SEO UK must make sure that social media is used in their strategies and marketing campaigns. So How Does Social Search

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