It is very important when thinking up new content how users will manage to stumble across your pages among the millions of other sites on the web. With this useful information you are able to target your audience more precisely and increase the chances of giving the browser what they are looking for. Not all users are after the same thing even if they are in the same demographic. Therefore it is helpful to include something for everyone, and researching the latest search trends can help you focus your SEO campaigns more effectively. Study Releases Discovery Information Outbrain have released their latest study results which have shown how users are using the Internet to navigate through the tonnes of readily available information. In their study they reviewed the traffic activity of 100 million different sessions which were carried out over 100 premium publishers on the web. They were looking out
Especially Relevant for UK SEO Google have been testing out their brand new friend recommendation tool, + 1, since March. An announcement on the Google Blog today brings the news that the +1 button is available over the entire web as from June 1 2011. So if you haven’t stumbled across the + 1 button chances are that you will do very soon. Many websites will be incorporating the recommendation such as YouTube and Tech Crunch. Need to Know Basis The announcement is especially relevant for UK SEO as it has also been confirmed by Matt Cutts that the + 1 data will be used in Google’s algorithm to determine the rankings on search engine results pages. Furthermore SEO companies have been shocked to discover that the information gathered from the blocking feature which was also released at the start of 2011 will not be made available to webmasters. So
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Social Search and SEO UK Despite all the hype surrounding social networking it appears that many businesses are still not making use of social networking tools. This has been a clever and modern marketing technique for a short while now, but the stigma surrounding the sites has stopped companies from getting involved. As stated on the Hitwise site, ‘social networks are ignored at a marketer’s peril’. On the Google Blog a recent post informed readers about an update in Google Social Search. This is a service which was introduced back on 2009 which was an experiment to see how the search could be tailored to give the users more relevant results. After many updates the Google team have now released Social Search all over the globe. Which is why SEO UK must make sure that social media is used in their strategies and marketing campaigns. So How Does Social Search
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YouTube Wins Social Media Market Share, Have you optimised your Video Marketing? The search investigators Hitwise have recently launched their latest analysis of the search engine data in the United Kingdom. The results that were released in April showed that Bing was the fastest growing Search Engine as it grew in popularity by 0.28% compared with the previous month. Although Google is still in the dominant position being responsible for 90.68% of all searches throughout March, Bing can take some encouragement in the knowledge that they are taking some of the users away from their rival. Out of all of the search engines which were monitored, Google was the only one to see a loss in the monthly changes. Bing was also the only search engine which saw a growth in the UK on the year on year figures between March 2010 and March 2011. Their competitors, Google, Yahoo, and
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UK SEO techniques move with the times Without doing so it is impossible to compete. Research shows that social media and SEO complement each other nicely. There has been so much hype around social media over the last few years, some good, and some bad. Starting out as a way to find lost friends the social sites blossomed into more than just a place for friends and families to stay in touch. Now they are regarded as excellent networking and seo tools for entrepreneurs and businesses of all sizes. SEO and socialise your Website Bing is catching up on Google’s share on the search engine market, although there is still a far way for it to go. One of the ways benefits Bing offers to their users has been their deal with Facebook. On Facebook it is possible to show your love or appreciation for anything from brands to hobbies.
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And how it may affect your SEO There has been a lot of buzz this past week surrounding the brand new +1 feature which has been introduced by Google. There are many people who are not keen on the idea, while others see it simply as another way that Google is trying to weigh in on Facebook’s dominance on the Internet. Whatever your thoughts maybe on the subject, it is worth learning more and thinking how this may positively or negatively affect your SEO Strategies and rankings in the SERPS. +1 and Likes whats the difference for SEO To the untrained eye all +1 will be is another version of Facebook’s likes. Users on the web can give any website a +1 to show their friends and network that they rate the site as one which is worth visiting. According to Google, in the near future the new feature will