Google Display Advertising Banners and Tips

Andrew Birkitt

Lead Technical Engineer
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Remarketing and Display Advertising within the Google Adwords ecosystem provides a fantastic opportunity for companies to place adverts in front of a captive audience. Using the display network, whether it be a dynamic remarketing, managed placements campaign or any targeting use of it, should play some part of your paid advertising.
Setting up remarketing and display campaigns shouldn’t be painful. Here are 6 essential tips to consider when designing your banners:
1. The banner image file size limit is 150kb.
2. The file type formats you can use are .JPEG – .JPG – .PNG – .GIF
3. When creating display banners there is a tendency to only resize the most popular sizes. “Popular” is very subjective to the industry, placement and advert in question. We strongly advise you to use all advert sizes to give you every opportunity for the advert to show in the available space.
4. ALWAYS give the searcher a reason to click. Think “What would make you click on an advert?” Creativity mixed in with your businesses tone of voice is the key to a successful display campaign.
5. A strong call to action is essential that acts as a sign post giving the user direction to do something. Don’t make people have to think.
6. The image sizes come in many different shapes and sizes. If you have a theme or concept you wish to promote then consider how this will work across all sizes. It may look pretty amateurish to have banners and sentences cut off based on the layout!
All of the advert sizes can be found below measured in pixel width x height.

 468 x 60

468x60

728 x 90

728x90

970×90

970x90

250 x 250

250x250
 
 
 
 
 
 
 
 

 200 x 200

200x200
 
 
 
 
 
 
 

336 x 280

336x280

 
 
 
 
 
 
 
 
 

 300 x 250

300x250
 
 
 
 
 
 
 
 

 240 x 400

240x400
 
 
 
 
 
 
 
 
 
 
 
 
 

 120 x 600

120x600
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 160 x 600

160x600
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 300 x 600

300x600
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

320 x 40

320x40
 
 
 
 
 

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