Case Studies

United Agency


increase time spent on site.


increase in traffic.


rankings on page 1.

Who They Are

United Agency are a team of Lincoln-based graphic and web designers that take client’s ideas and turn them into innovative, creative solutions.

Based in the city of Lincoln, United Agency are a graphic and web design company and work with businesses both locally and nationally. Their combined experience of 37 years within the creative industry is demonstrated by their attention to detail with every project undertaken

They believe that effective design is achieved by building strong client relationships and delivering work that is focused on the understanding of their business and its ambitions.

What We Did

The Problem

Word of mouth had been the main way they had grown their business, but they knew they needed to create a digital strategy to continue their growth.

The agency appointed us to help with their online presence, specifically their SEO Rankings as they were receiving no conversions through their website.

The Solution

SEO Traffic Lab began by understanding the business and their aspirations from a digital marketing campaign. We work closely with the team at United to fully optimise their website, including the content that was already on their website and creating the new copy to match their new website to help them rank locally.

We undertook a full keyword and industry-specific research to facilitate a full site restructure with SEO & UX at the fore. SEO Traffic Lab has continued to grow their online presence through regular content creation and distribution and a digital PR strategy.

The optimisation process came under two phases; Structure and Content, relaunching the site with new information and working closely with their account manager to move each stage of their process.

“SEO Traffic Lab know their SEO - a team of great copywriters, they are friendly, lovely to work with. As a result of working with STL, we were able to compete with other agencies on a local and national level, we learnt about SEO site structures, the team explained it all in easy-to-follow formats. We have formed a fantastic relationship with the whole team, together working to improve constantly and they have made the whole experience enjoyable.” 

Case Study

James O’Leary – Partner – United Agency

The Results

  • Following a 2-month optimisation push, United have ranked within the top 3 for competitive Lincolnshire terms such as “Design Agency Lincoln.” (They are still in the top 3 on writing this, hopefully, it continues.)  
  • They have also ranked on the first page for 16 their main industry keywords.
  • There was an increase of 71% in traffic as a result of our Digital PR strategy.
  • This increase in traffic has been exceptional and an increase in the quality of the traffic.
  • An increase of almost 300% of time spent on their website.

Strategy Case Studies

Lincolnshire YMCA

After meeting with SEO Traffic Lab their marketing goal was to grow the awareness of their fitness qualifications. Lincolnshire YMCA undertook a miniature technical audit, illustrating some areas in which they could improve their marketing approach.

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return on investment.

Within 4 months following a full audit and
application of the Google Ad Grant Scheme. 

44% increase

in goal conversions.

After conducting a full & technical audit
& site analysis, actionable tasks help turn
visitors into consumers.

MotoNovo Finance

In the beginning, MotoNovo were not having the same digital marketing success as some competitors. Enlisting the expertise of SEO Traffic Lab they were able to raise brand awareness, goal conversions & ultimately sales.

Find out more

Interested in finding out how we can help you?