Who they are
Laburnum House and MBE are booksellers based in Lincolnshire who sell exclusively to schools. They have been established for over 25 years and stock an extensive range of half-priced books; including a comprehensive “Accelerated Reader” collection. They have a deep knowledge of the education sector and provide a compelling offer of half price books, free delivery over £50 and exceptional customer service.
Their problem
Having established strong relationships with their existing customers, Laburnum and MBE were looking to grow their network of schools. It was important that their marketing was highly targeted, as both their businesses sell only to schools rather than B2C. They wanted to ensure their websites were being discovered by School teachers and Librarians, and that websites were easy to use and order from.
