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Tag Systems

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Who they are

First established in 1996, Tag Systems leads the market in integrated wireless security, fire and safety services. Tag Systems security solutions are used to protect buildings, construction sites, storage yards, construction plant, vehicles and people throughout the UK and other key European markets through their affiliate companies Betaguard BV in Holland and Betaguard GmBH in Germany.

Their problem

Tag Systems wanted to increase organic traffic and brand awareness. They are a relatively small company but make a huge impact on businesses with their one-off, unique security products, and they wanted to relay this through their digital marketing strategy.

Our solution

Like many of our other B2B clients, we put a bespoke SEO strategy in place to increase website enquiries and traffic. Technical SEO came into play after we underwent a full audit and realised the technical aspects of the website were not optimised. We also picked up on a lack of optimised content, so the full website had a refresh of keywords and content as well as helping them engage customers via a video project which we assisted with.

Results

Tag Systems have been a client of ours for 5+ years, and during this time we have seen:

Statistic

1,200%

Increase on conversion rate

bar chart

898%

Increase in goal completions

Graph

790

Positions up on rankings