What We Do

eCommerce SEO

Technical eCommerce SEO to enhance your search.

  • Category, sub-category & product optimisation
  • Site structure best practice
  • Balance on & off page eCommerce SEO
  • Forward thinking conversion ideas
  • Constant metric driven tweaking & management
  • Technical SEO expertise & assistance
SEO example for the strategy page


Partnered with the rapid growth of the internet has been the accessibility of eCommerce platforms. The majority of searches now begin on a search engine, which has created countless opportunities for our nation of shopkeepers. However, the difficulty has been standing out and getting traffic to your eCommerce platform. Gaining traffic to your site is your number one goal as an eCommerce store, we are aware of that which is why we create a combination of search marketing and brand awareness campaigns.

In Depth

eCommerce SEO, maybe more so than SEO is no longer a case of keyword stuffing a page or creating irrelevant backlinks to the products. SEO for eCommerce should be focused around optimising the site. eCommerce SEO is about creating awareness for your consumer but also creating an experience for the consumer. Therefore, optimising your site for both is paramount, a specific way we build upon that is using analytics to identify and investigate your current user experience. Producing unique content that helps the consumer on their journey and optimising technology and platforms for cross-device marketing.


The team in #TheLab have had many years’ experience working both as an eCommerce platform but also for such a wide variety of eCommerce stores, from household names to smaller entrepreneurial businesses. Over the years we have been able to combine our expert SEO eCommerce approach with our understanding of the essentials of any good online store.


Which eCommerce platform to use has been a big debate for years and will probably carry on to be for years to come. We understand your pain in deciding which platform is right for you and your business. Over the years we have worked with developing and optimising many platforms, we are proud to say we are experts in most but are still more than capable with the less common or popular platforms. Whatever you choose eCommerce SEO applies to any platform so we can make sure they are optimised from day one.

SEO Case Studies

Pomona Fruits

As a passionate & ambitious eCommerce store, the number one objective was to increase the amount of traffic to the site, specifically to key product lines. Through regularly creating relevant seasonal content, specifically a series of pdf’s.

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60% increase

in transactions.

After focusing on building a strong
backlink profile & updating on-page SEO.

Increase organic search by


This was done by fully optimising product
pages & creating fresh copy.

Mrs Bow Tie

Having a unique product meant that Mrs Bow Tie have lots of loyal customers, they wanted to expand & grow this brand awareness. We recommended an SEO campaign & continue to build on an already popular reputation.

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Interested in finding out how we can help you?