31 Essential eCommerce Statistics That You Need To Know

Jessica Milner

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You may have noticed over the last 31 days we have been sharing with you some pretty interesting eCommerce statistics all based on how the industry has grown, changed and adapted. It is safe to say the changes have been quite dramatic especially when it comes to the use of mobile in the path to purchase, most commonly the use of mobile in the research stages.
Ultimately these stats tell a story of how to make sure that you stay relevant in an ever-changing digital age. These stats covered an array of digital trends from mobile responsiveness, consumer journey, and video marketing. eCommerce is potentially one of the fastest changing sectors within digital marketing as there is continual availability for new products or new features, particularly plug-ins. Also, trends and news within the media and the digital world could directly affect your brand. For example, say that you are a cookware provider, you should be fully aware of the start dates for The Great British Bake Off as it will have a direct influence on your products popularity.
These stats are aimed specifically for those looking to succeed in digital but would like slightly more clarity on the direct influence it may have on your business. We posted these stats on Twitter every day throughout July as with some eCommerce stores, those offering outdoor products, summer can be quite a busy time. Therefore, we have compiled this short blog with all the stats, in one handy little post. Also, these 31 images are much better than 31 bullet points we are sure.
Below you will find the 31 images that conclude the changes within the marketing minefield, head to our twitter to share these images. And if you have any suggestions for our statistics summary for September please do get in touch.
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