Local SEO

What you need to remember with Local SEO —

bar chart

Create & optimise your Google My Business page

Graph

Fill out relevant local directories

Statistic

If your information changes, change it everywhere

bar chart

Ensure information is the same on your website and listings

Graph

Focus on being in Google’s local 3 pack

Statistic

Create rich snippets with schema markup

Why is Local SEO Different?

A row of desks within an office

Local SEO is there to drive traffic to your site, that is geographically related to your business.

It differs from standard SEO practices, as the process is focused around optimising on a smaller, localised scale.

This is done through the addition of Local keywords. The likes of “Lincolnshire” being added to the familiar search term of SEO, creates a different revenue of results. One in which we have capitalised on ourselves for being number one for “SEO Lincolnshire”, hopefully this is still the case when you look!