Why Microsoft Ads?
Microsoft Ads (formerly Bing ads) are often overlooked by marketing managers – as Bing has a relatively low search volume compared to Google.
However, the fact that Microsoft ads are overlooked means advertising on Bing is a great opportunity. On Bing your ads will usually rank much higher for the same bid compared to Google. In comparison to Google, your cost per click will normally be much lower; meaning a lower cost per acquisition and a better ROI from your ad-spend.