Less Competition and Lower Cost Per click than Google
Lower Cost Per Conversion than Google
ROI Driven Approach
Systematic Account Management
Bespoke Automation
Microsoft Ads Partner
Microsoft Ads (formerly Bing ads) are often overlooked by marketing managers – as Bing has a relatively low search volume compared to Google.
However, the fact that Microsoft ads are overlooked means advertising on Bing is a great opportunity. On Bing your ads will usually rank much higher for the same bid compared to Google. In comparison to Google, your cost per click will normally be much lower; meaning a lower cost per acquisition and a better ROI from your ad-spend.
For small businesses with very low budgets, we would recommend using Microsoft ads first – as they will be able to accrue more clicks and conversions for a lower cost compared to Google. For businesses with larger budgets, we would recommend using Microsoft Ads to supplement Google Ads, as a source of low-cost conversions. Where businesses are already running Google Ads – existing Google search campaigns can be copied across into the Microsoft Ads interface very easily, providing a very quick initial set-up.
Although our starting point for Microsoft Ads – is often to copy across existing Google campaigns, we don’t just paste then leave the Ads. We use a series of weekly, bi-weekly and monthly management routines to optimise the campaigns. We ensure we are achieving the highest possible return on Ad spend. Due to different competitors on each platform – we know that the strategies that work on Google won’t necessarily work on Microsoft Ads. We use a data-driven approach, to ensure we are optimising the account based on ongoing performance. Our agency is a Microsoft Advertising Partner – meaning we receive regular support from the Microsoft advertising team – ensuring we stay up to date on new features, and that we implement best practice.
Unlike many PPC agencies, we use our own automated scripts with Microsoft Ads. This allows us to make thousands of rule-based, incremental adjustments every week, based on performance. Something that would be impossible to do through “manual” adjustments alone. However, manual adjustments do also have a place, and we regularly iterate on best performing ad-copy, make bid increases for exceptionally high performing products, and run experiments and split tests. This achieves the very best performance from the campaigns.
We are a dedicated and hard working team that has your best interest at heart.
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