What is Remarketing?
Remarketing is one of the most effective PPC techniques. What it does is it allows you to show your Ads to people who have left your site without taking the desired action.
The reality is very few visitors will ‘take action’ on the first visit, we have to bring them back at the right moment to encourage the form fill, phone call or purchase. No doubt you will have experienced this yourself, the sites that get very targeted with their approach are the ones who win at Remarketing.