There is a motto going around in the digital industry, that you need to ‘pay to play’ when it comes to modern social media. We can’t help but agree, on a daily basis, you are bombarded with thousands of advertisements. Social media platforms know so much about your consumers, their interests, their memberships, behaviour, and friends. This gives you the opportunity to align your marketing with the interests of your consumers and not waste budgets on the wrong audience.
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We are a dedicated and hard working team that has your best interest at heart.
Before implementing a social media campaign, like anything within the world of digital marketing, it is paramount to create a strategy. This strategy will engulf everything from researching the relevant social media channels for your business, building profiles that engage with your consumers and creating easy to manage and implement plans for generating sharable content.
Whether creating Facebook, Instagram, LinkedIn, Snapchat or in fact any social media our experience allows us to use innovative practices to create relationships, increase traffic from social media to your website and find valuable leads and sales.
Optimisation & Analytics
When it comes to any element of digital marketing, we have spoken about the importance of measuring your campaigns in order to amend and improve. This is just as important when it comes to social media. Social media optimisation of your profiles means they display relevant, up to date information, with your website linking to these platforms so that consumers can connect with you which is vitally important. Most social media platforms have their own analytics software which will go into detail to analyse impressions, engagement and clicks, we continually analyse your activities in order to create content that improves your interactions.
When we audit your current Paid Social strategy for your site we review and monitor your current efforts, this allows us to tailor content. Helping us to discover which content is worth producing for which channels and ultimately what can be discontinued, this will ultimately save time and money for your business.
We offer bespoke services from creating content, including designing relevant graphics, to being responsive to consumer engagement. This is all done in accordance with your audience and your brand strategy set out through a selection of designs and brand guidelines for your business.