When planning Search Engine Optimisation for your e-commerce site, learn how your site can become more effective in converting visits into sales with these key points.

1. Build a solid site foundation

While external linking can help determine good, bad or indifferent rankings, with each link acting as a “vote”, start with a solid foundation through organised internal linking as this is equally as important.

2. Focus on what social media users want

Social networking sites are effective channels in interacting with and targeting your brand’s followers but many sites have a far too mechanical approach. When using social media, go beyond the standard of sharing links and give users what they want: interactive features and personal communication.

3. Convey information quickly through media

Incorporate different formats of media in your social marketing strategy such as photos and video, which will convey visual information quickly. After determining what social media sites your target audience is using mostly, interact with followers personally so they will keep your brand in mind and stay loyal.

4. Consider the right length of keywords when producing amazing content

In the Keyword Tool, you might notice that the keywords with the highest competition are usually one-word keywords (or short tail keywords) while the others considered to be medium or low competition are two words (medium tail) or more than three (long tails). Aim for medium or long tail as a search query becomes specific and targeted at this point, which your content should always aim to be.

5. Research your traffic using analytics tools

To know which of your site pages are the most popular and driving traffic and sales, analyse site information using software such as Google Analytics for general site traffic analysis. Use more specialised tools like TweetReach to analyse exposure on Twitter, which will be extremely valuable in evaluating metrics for improving your content marketing.

6. Focus on user flow and design

Your site’s design determines user flow and how visitors move through your website and communicate with your content. Through a well-defined page hierarchy for SEO for ecommerce sites, users should be able to find relevant content related to your brand’s products and services on almost every page.

7. Have descriptive headlines

An important aid in designing user flow is highlighting the most important content or message through headlines. Insert descriptive yet eye-catching headlines in the body of your content. These headlines can include descriptions or a call to action, which is a way to convince site visitors to make a valuable action that results in them converting from a visitor to a customer.