There are lots of stories to cover this week, some being updates that have been a long time coming. Google has again updated its search text ads, now offering exclusively expanded text ads, which if used correctly will impact your business in a positive way. We look more in depth at further search engine news for both Google and Microsoft. Followed by our exciting new feature of #LabInsights were we offer some secret tips and tricks that have previously been exclusive to the digital marketing industry.

Digital News This Week

Google & Microsoft Aim to Kick Pirate Websites off the Front Page of Results

There is nothing more annoying, especially when working for a digital marketing agency seeing pirate website making it onto search engines. There are so many piracy sites out there that can be used to stream films, music and sport illegally. One of the main and very well known sites is Pirate Bay. It was founded in 2003 by Swedish think tank Piratbyran where he allowed people to search, down and contribute magnet links and torrent files, which then facilitated peer-to-peer file sharing amongst users. In a lot of countries Pirate Bay has now been blocked by internet service providers but unfortunately, proxy websites have been providing access to it. Although it can be very hard to deal with these types of sites, it seems that Google may be stepping in to save the day! Earlier on this week Google and Microsoft have made an agreement with the British government that will see their search engines make piracy websites harder to find for users in the UK. the code that Google have agreed to is going to run in parallel with existing anti-piracy measures that are designed to reduce online infringement. Court-ordered site blockings will also be working with brands to reduce advertising on illegal sites. It is unsure on whether this is going to succeed but it will definitely be worth the try in, order to try and get these piracy websites off the internet. We will update you with any further information that we find on this matter.

Do You Trust Google?

Do you have an account with Google? How much do you actually trust them? Google is extremely popular all over the world, but is everything they do actually beneficial to your company? This piece discusses an insight to how some people are feeling towards the reports that Google provides.

Google, the second most valuable company in the world is being questioned on whether they are as transparent as they should be. In recent years the company has been known for falsifying and publishing flawed reports, with these reports being known to the public, and industries are now starting to talk on whether the global company can be trusted or not. Google have responded with this by allowing a full audit of their ad processes to be taken, this will confirm whether customers are getting what they are paying for or not, they will have full access to data for ads, AdWords and DoubleClick Bid Manager. They currently gain ninety percent of their revenue from ads and are one of two companies who are the biggest and most known for ads, this is why people are sharing a concern, companies simply don’t have access to enough reports and data for them to feel comfortable with the money they are spending.

“If advertisers want to use our platforms, our stuff [should be] accredited, audited, and trustworthy,” says Babak Pahlavan, senior director of measurement at Google.

Google Search Text Ads

Over the past few weeks, we have noticed a new ad label on Google search ads, it seems that instead of the solid green background you will now see a green outline with a white background. According to Search Engine Land Google have confirmed that the new look is rolling out globally, although don’t be shocked if you still see the green background label as the new one is likely to take a few days to completely roll out. It’s very important to remember that this colour change will not affect you seeing ads on search results.

On the topic of ads, if you didn’t already know, you can only create and edit text ads using the expanded text ad format. Your standard text ads will still appear alongside expanded text ads but you will no longer be able to edit the content, but you will still be able to pause and enable them. We encourage that if you haven’t already then you need to take the steps to transition your standard text ads into the new expanded format. There are a few differences between text ads and expanded text ads, but overall they are quite similar. Below is an example of some of the differences that you will notice.

  • Expanded text ads have two headline fields instead of just one, allowing you more space to add your content
  • Instead of having the two 35-character description lines you would see in the standard text ads you will now have one 80-character description field
  • You will no longer have to edit your ads to make them mobile-friendly as expanded text ads are already mobile-optimised
  • The display URL can include two optional “Path” fields
  • The domain of your display URL is now only based on your final URL domain

#LabInsights

Useful Font Tool

Have you ever been scrolling through a site and wanted to use the same font they use but had no idea on the font name? Fount, a tool
used to find the names of any font used along with size, style and weight, which is very handy and simple to use. To install this amazing new tool simply add it to your bookmarks on your favourite internet browser, to do add it to your bookmarks follow these simple steps;

Step 1. Visit www.fount.artequalswork.com

Step 2.  The simply drag the “Fount” button to your bookmarks

Step 3: And then simply paste it into your “Add a bookmark” section and hit save.

Step 4: Once you have saved it to your bookmarks simply click on it to bring up a new pointer, highlight some text and you’ll see the exact font along with size, style and weight.

SEO Site Check Up

Fed up of manually having to look for what’s wrong with your site? Well, SEOSiteCheckup is the solution to your problem. Here is a tool we often use for our clients, it provides us with a quick summary of problems and gives them a score out of 100. Instantly you can see common SEO issues, speed optimisation, server and security and mobile usability problems. Not only does it provide you with information on the issues your site has but it also gives you a little information on how to fix it and links you to useful sites with more in-depth information.