Lab Weekly: Friends Reunited, Search API & Social

Phoebe Skinner

Project Coordinator
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This week we attended the first Lincolnshire Business Expo, which was a great experience for us all, our very own Jodie King produced her own seminar based on content marketing trends for 2016. If you want to find out more information about the seminars we attended then check out our recent blog post. As usual there has been a lot happen in the world of digital marketing and social media to inform you on, including the social media platform Friends Reunited being closed down after 15 years. Read more about this story and many more below.
Friends Reunited to Close
Friends ReunitedFriends Reunited was launched in 2000 by founder Steve Pankhurst, but not long after in 2005 ITV bought Friends Reunited for £175m, but then the broadcaster soon sold the platform onto DC Thompson in 2009 for just £25m. Founder, Steve Pankhurst recently announced that after all this time Friends Reunited will be closing due to the platform not being able to compete with the likes of Facebook, Twitter and Instagram.
The site will staying live for another month so users can download photos that they have stored on the service. Although Pankhurst has decided to close this network down he has created another one called Liive which allows users to plot key life events on a chart. The network is very privacy specific so he hopes this will increase the attraction on the network.
Google to shut several search APIs
Google have recently announced that on February 15th they will be closing several of their search APIs. These include, Google Patent Search API, Google News Search API, Google Blog Search API, Google Video Search API and Google Image Search API.
The alternative API that Google offers is Google Custom Search API.
Social
Facebook
Facebook launched lead ads in October, allowing users to fill out lead forms with their Facebook account information via a smartphone. But it has recently been announced that this format will now be available on a desktop.
As well as it being accessible via a desktop users will also be able to receive more information regarding the business before they get asked to submit their information. The context card displays an immediate page after the ad telling users more about the service or offer before they then move on to the lead submission form.
TwitterTwitter-Service-800x594
You may have noticed when accessing your Twitter that the server wasn’t available, due to a major outage that lasted more than a hour which caused many marketers to see a decrease in Twitter Ad spend and failed scheduled tweets. This problem occurred over all Twitter entities including
web, mobile and API connections. Below is the Developer Status Page showing issues with timelines, search and the Twitter Stream.

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