We hope you all had a lovely Easter Weekend, and ate as much chocolate as possible, we did and the weigh in on Tuesday definitely confirmed this. Another 4 day week meant a lot of jam-packed diaries, including a trip down to Devon to visit one of our clients, Devon is a long way from #TheLab. We have welcomed a new member to the team, Hayley who is part of our client services team, as Digital Campaign Manager. On Thursday we had an short trip to Lea Park in Gainsborough to shoot some exciting footage for one of our clients, you might have seen it on social media and if you didn’t, give us a follow so you always know what we are up to. In LabWeekly this week we have lots to report, particularly a lot of news from Google, Google Images are now accessible via a mobile device, Google AdWords having a complete redesign and new features added to Pinterest.
Google AdWords is Undergoing a Complete Redesign
Did you know that AdWords is more than 15 years old? Without a change since 2008 it has nearly gone completely past its sell by date! This is why Google have decided to start a major redesign process which is aimed at rejuvenating the AdWords interface. Paul Feng, AdWords product management director has said:
“This re-imagining process is going to take some time, but we’re excited to finally talk about what we’ve been working on for the past year and a half. The reason we’re rebuilding AdWords is because the world has changed so much in the past two years. AdWords is now over 15 years old and launched when Google was just figuring out what search advertising was. We rebuilt it several years ago for a desktop world – smartphones were only a year old. Now we are in probably the biggest shift since AdWords was introduced with mobile. And there is now increased demand on marketers and on AdWords as a platform – Advertisers are running ads in search, display, shopping, mobile, video. Ultimately, that’s why we’re re-imagining AdWords. The goal is to create a flexible platform for the future.”
This redesign is based on Google’s design language and material design which are both used in many of the consumer products including, Gmail, Maps and Search. As you can imagine many questions have been asked about this new design. Below are some examples of the questions and the answers that were provided by Paul Feng.
Many people want to know if the functionality will be changing, no is the answer. The redesign won’t affect the way campaigns are structured or run. So you might now be thinking, so what is actually going to change? As you can see from the image the campaigns and ad groups are shown in the left hand side of the navigation, this has stayed the same, however, by clicking on an individual campaign it brings up a dashboard view that Google is calling an “overview” screen. Overviews will be available for the campaign, ad group and ad levels. They produce a graphical snapshot of performance. Another change is the all of the secondary navigations will be running along the left side, parallel to the primary navigation. Options including locations, sitelinks and devices will be in this navigation instead of being lost in the settings like they are now. Another big change is to the keywords. The navigation is simplified with the tertiary nav options of “keywords”, “negative keywords” and “search terms” displayed at the very top of the window.
The big question is how long till this redesign is complete? The goal is to have the redesign fully rolled out to all users by the end of 2017. Google have said that they will be introducing a small number of advertisers to those facets of the redesign. In the next 12 to 18 months certain areas of the redesign will be rolled out to selected advertisers for testing and feedback.
Regular updates will be posted when more information is released!
Google Images Can Now be Accessed via a Mobile Device
Google launched a feature last November that allowed users to save images via a mobile browser. Google have recently expanded its saving feature, resulting in users to be able to save an image to Google on their desktop and then access the saved images via their mobile device, this will only work if you are signed into your Google account. If you like your images to be organised then you can also group them together using tags.
Google adds share feature to Knowledge Graph panel
Google is now offering the opportunity to share Knowledge Graph panel on social media via, Facebook, Twitter, Google+ and more. Google’s Knowledge Graph panel now contains a share icon which allows searchers to share their search results on social media, Facebook, Twitter, Google+, through email or a short link. The share icon is located to the left of the logo on the right side of the screen in the knowledge panel. When you click on the icon a small window will appear, giving you the option to share the page on Facebook, Twitter, Google+, through email or with the short linked.
Following the update allowing 60 second videos available to advertisers last month, Instagram has now made this available for all users. Videos on Instagram could only previously be a maximum of 15 seconds long. Due to the time being spent watching videos increasing by 40% over the last 6 months, Instagram thought it was time for a change. With Instagram’s competitor platforms also allowing short videos such as Vine with 6 seconds and Snapchat with 10, Instagram hope that their minute-long videos will give them the edge.
Instagram are also allowing their users to be able to take videos from their camera roll, splice them, and put them together into their final 60 second video. This means users don’t have to shoot everything via Instagram and gives them more flexibility with what they can upload. With the added time and new availability in what people can upload, it is thought that this will give both brands and ordinary users the opportunity to create higher quality, more professional content.
For a few years now brands and publishers have been able to pin things on Pinterest, including app-install buttons, maps, article info, product prices and availability and so much more. However, this just isn’t enough anymore, Pinterest is now adding how-to guides. For the time being brands will not be able to run the how-to pins as ads. Only people visiting the site or using the Android app in the US, UK, France and Germany will be able to access them.
Underneath the photo and caption will be a range of thumbnails that represent the steps in the guide. If users click on the thumbnail section it will then open the full guide which users can scroll through. The how-to pins will be aimed at guides in the categories that are most popular on Pinterest. The platform have said they won’t be putting a limit on the content that appears within the guides.
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