Google Keyword Planner Shines with Latest Update

Hello everyone and welcome once again to another round-up of what’s been happening in the world of Digital Marketing. This week let’s start with some news from Google that for once has a very positive spin on it and the very quiet release of some very cool updates to the Google Keyword Planner.

This is the first major update to the tool since its launch at around this time last year and it has some really nice touches.

search volume trendsOne of the first things that you will notice is that the new planner is much prettier than the old version, but it’s not all just gloss and glitz and is really delivering some useful data in a much more pleasing graphical format.

But what about the new features? Well one of the features we really liked was the ability to visualise search volume trends, not that this data is new but it has come of age and bloomed instead of its previous incarnation where it was just jammed in one of the myriad columns and often missed.

You now have the ability to compare keyword volume against a previous time period, visualise mobile trends, and get breakdowns of search traffic by device and location and more powerful and detailed estimates. And all of this in a much more glorious and visual format, all in all we are loving it so far and you can get a much more in-depth look at the new tool from @larrykim via @socialmedia2day here.

David Besbris takes over as Head of Google +

Dave-BesbrisDavid Besbris has been announced as the new head of Google + , the former VP of Engineering for Google+ has officially been named as the replacement for Vic Gundotra following his announcement to step down after nearly eight years at Google yesterday (24th April 2014).

Gundotra who joined the firm in 2007 led the company’s mobile and developer relations teams before taking on the current role of the lead at Google+, he hasn’t currently said where he is going on to but said on his leaving “This is a day to celebrate the past 8 years. To cry. And smile. And to look forward to the journey yet to come.”

CEO of Google, Larry Page has said the following:

“You cut your teeth on our mobile apps and developer relations, turning our disparate efforts into something great. When I first used turn-by-turn navigation, it blew me away.  And, walking onto the stage at I/O last year, it was amazing to see developers so excited about Google.  These were vintage Vic projects.  Then you built Google+ from nothing.  There are few people with the courage and ability to start something like that and I am very grateful for all your hard work and passion.”

You cut your teeth on our mobile apps and developer relations, turning our disparate efforts into something great. When I first used turn-by-turn navigation, it blew me away.  And, walking onto the stage at I/O last year, it was amazing to see developers so excited about Google.  These were vintage Vic projects.  Then you built Google+ from nothing.  There are few people with the courage and ability to start something like that and I am very grateful for all your hard work and passion.

Majestic Categorise the Web

Majestic the people behind one of the largest link indexes announced earlier this week that they have categorised the web and are touting this as a major leap forward for outreach and inbound marketers, advertising strategists, PR professionals, business analysts, and SEOs . At launch they are saying that they are showing data for the whole Fresh Index seen over the last 90 days of crawling. Many are already calling this a fantastic achievement and you can find out more about this newest edition to their popular tool on the Majestic SEO website here. We wish all of the team @MajesticSEO all of the best with this new addition and look forward to investigating it more in the near future.

Infographic of the week

This week our favourite infographic comes from FEInternational ‘How the Digital World Fuels the Physical Economy’. The Internet has had a tremendous impact on the physical economy over the years. As global Internet usage increases, there’s no doubt we’ll see a furthered fueling of the gross domestic product.