It offers a fantastic start to the calendar year for all businesses in the county promoting themselves and their products, we wrote a blog about our top takeaways from the event, so take a read and if you weren’t there we recommend pencilling it in for 2018 as it keeps getting bigger and better. Once back in the office it was full steam ahead on creating content, client meetings, in fact, two members of the team had a little car trouble on the way to a meeting today, 5 hours later they made it. In this week’s Lab Weekly we discuss Google+ sad but anticipated departure, Bing Ads rolling out an Ad Extension Scheduling tool and updates from Facebook.

Google+ Classic is no longer

Google is introducing a new Google+ with some extra features and the old Google+ classic.

”With this latest round of updates, we believe the new Google+ is really your Google+— designed around your suggestions, requests and needs. It also means it’s time to say goodbye to classic Google+ on the web, which we’ll be turning down on January 24.”

Some of the features include the following;

  • Events, they are bringing them back, the new and improved Google+ will allow users to create and join events.
  • The new design provides more content removing and using up any wasted space from the classic Google+ look.

That is just two features of the new Google+, they have announced that they are focusing on what users have been requesting for a long time and are doing their best to implement some of the ideas, they want users to have a hassle free and easy time when using Google+.

Ads on Bing roll out Ad Extension Scheduling

Advertisers are now given the feature to choose when their ad extensions are viewable along with their ads, scheduling will be rolled out for the majority of extensions. Ad extension scheduling is not currently available, however, when it is you will see a section in your options called “Selected days and hours” in this section you’ll be able to set the time and days you want your ad extensions to show.

Facebook

Fake news has always been an issue on social media and Facebook have had enough, they have come up with a strategy to help fight against it. Fake news stories on Facebook can often go viral, the social networking site has attempted to reduce the amount of fake news on their network by banning accounts which have been spreading the news this, however, has not been enough and they are now implementing a new journalism feature. This new feature aims to build a stronger connection with verified news publishers, this will help prevent fake news from going viral and help expand and improve the reach of real news stories.

“We will be collaborating with news organizations to develop products, learning from journalists about ways we can be a better partner, and working with publishers and educators on how we can equip people with the knowledge they need to be informed readers in the digital age.”