Lab Weekly: Google Shopping, Google’s Search Index & Social

Phoebe Skinner

Project Coordinator
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Our very own Jodie King did a fantastic talk to a full house, on how to master your search marketing, she received a fantastic reception and some lovely feedback. Overall it was a great trip out of the office. Meanwhile in the office the rest of the team were hard at work for an array of our clients. Including some exciting new websites, and some exciting news for our own business. We are all excited for a Halloween special afternoon next Friday including some trick n treats, and are getting the last minute bits prepared for our spooky costumes! In this week’s Lab Weekly we discuss changes to Google’s Search Index, new updates to social platform Facebook and much more.
Google Discusses How Mobile Will Impact Shopping This Holiday
Google have recently released a handful of stats to help readers realise how mobile is influencing shopping behaviour not only in-store but online too. It isn’t all about brand loyalty anymore, mobile is now one of the main ways for increasing chances of getting consideration from new customers. This is proven by the stat; 76% of mobile shoppers have changed their mind about which retailer or brand to purchase as well as over 50% of smartphone users have found a new company or product when using their phones to search.
Gone are the days where shoppers would just go and browse around in town. Now it is all about mobile. Did you know that 64% of smartphone shoppers turn to mobile search for ideas about what to buy before they go into the shop???
It seems that mobile shoppers are going more in-depth now with what they search for. For example, mobile searches related to “unique gifts” grew more than 65%, whereas mobile searches related to “cool gifts” grew 80%. Retailers and brands should be prepared for a huge surge over the first post-holiday weekend at the beginning of January.
Google’s Search Index Prioritizing Mobile Over Desktop
Google has announced that they are splitting its index into two separate versions one being for mobile and the other for desktop. The new mobile version of the index will be updated more rapidly when compared to the desktop version. This new version of the index will be live in coming months and was announced by Gary Illyes at Pubcon in Las Vegas. With every site now focusing on the mobile experience for users including Google a separate version of the index simply makes a lot of sense, with Google constantly pushing site owners to make their sites mobile friendly ever since the mobilegeddon in April 2015. The separate index offers Googlebot the opportunity to strictly crawl the mobile version of the site and index the pages, this could lead to more accurate reporting and more up to date stats as Google will show this information more frequently as previously stated.
Social platform Facebook is always evolving with new updates and features. Now it seems that Facebook want to be the mobile solution for local businesses and that is why they have added more tools for consumers and business owners. The tools are:

  • Booking & ordering for Pages
  • Social recommendations
  • Local event discovery

Facebook have partnered up with partnerships including HomeAdvisor, BookingBug and FrontDesk. Users will even be able to buy event tickets through EventBrite and Ticketmaster. Most local businesses will need to be tied to one of the providers in order to enable the functionality on their Pages. Another very interesting and useful tool that is being added is another discovery tool that allows users to include recommended business pages in their comments.
One of the partnerships, HomeAdvisor have said the following about this opportunity…cta-all-phone-800x339
“Facebook Pages help businesses reach customers where they are already spending time, making it easier than ever for customers to find the information they need to get things done. Our Instant Booking marketplace – a marketplace that will drive one million transactions since last year’s launch – will leverage Facebook Pages to help homeowners instantly and conveniently book appointments with service providers offering 500 services from emergency repairs to kitchen remodels.”

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