We have had a busy week in The Lab with our newest team member Phoebe attending some great talks on Periscope, Social Media, and The Future of SEO at Leeds Business Week.  I did a talk on social media for Business Lincolnshire at Mercury House looking at how it can be really effective on a local level, building a business from literally nothing to a very successful and sustainable company. We have also secured a terrific number of new clients this week which always creates a buzz around the office. It is nice to approach the next financial business year in the best position we have ever been in – having grown exponentially year on year to date. If you feel you need any help with your digital marketing then we would be happy to make you a new client too! Just click here.

Anyway, enough about us and what we have been up to – what do you need to know from the world of SEO and digital marketing? Let’s take a look:

 

Google testing new red live label in search results.

Google’s at it again! Currently testing a new label in search results that targets the content being covered by reporters in a real-time or live manner. Full story at Search Engine Land.  Live blogging and reporting are very common in the journalistic world so Google might feel that live coverage should have a special icon in the search results.

Google is testing this by showing a red label that reads ‘LIVE’ next to the article. Bryson Meunier spotted this example in a query on the mobile search results for Sepp Blatter yesterday. Here is a picture of the label:Link

Google supporting app indexing safari on ios 9.

Google App Indexing allows publishers to provide links in the Google search results in ios which directs you straight into apps however, this is only available on Chrome. Google has announced similar support will be coming to Safari for those on ios 9.

Found via VentureBeat, Google have shared on its Google Developers Google+ Page that ios apps now have links to their content when people complete a Google search in Safari, you have to have the right set-up to complete this.

From the beginning Android has had App Indexing compatible with HTTP link standards by adding Universal Links to your ios app then integrate with SDK means you can get app content into the search results page on Safari.

You will be able to get app content in Safari on ios at the end of October. But don’t worry you can still get your content on Android in the search results page, autocompletions and by adding HTTP deep links and integrating with the app indexing API.

 

Social Media

Pinterest

Pinterest have localised their search results allowing pinners abroad a better experience, this will benefit pinterest with having 100 million active users, half of them living outside the US. The company is providing customised search results for French, German, Portuguese and Japanese users.

Pinterest engineers have adjusted the algorithm for the local pins serving better results for their language and where they live. Other relevant pins will be available when they run out of local content.

The benefit of making Pinterest native is people will see more relevant results. Pinterest have said that the number of localised click-throughs and repins has nearly doubled also pinners from outside the US spend more time on the pins they have clicked on.

Facebook

Did you know that people watch more than 4 billion videos a day on Facebook, but Youtube is still the place to go to search and watch videos meaning Google still remains the world’s top platform for video marketing.

Facebook have recently announced they are testing a dedicated hub to watch videos that will help people to discover, watch and share videos that are relevant for them. The test is going to be available for a small number of people allowing them access to the video section via an icon at the bottom of the Facebook app if you are on a iphone or if you are on the web you can access it from the ‘favourites’ page on the news feed.Facebook

Facebook are creating a section that will show videos that people have saved for later, videos from friends, pages they follow and videos from other publishers. Facebook is also testing ‘suggested videos’ that will provide people with a stream of other videos to watch after you have clicked on one from the News Feed. Facebook have said they are very pleased with the initial results since starting the test in the Summer and have now rolled out the feature to most iPhone users globally. Facebook have started testing it for the web and will also test it on Android in the coming months.

Another test being held is a pop-out video player to allow people to be able to watch a video whilst scrolling through their news feed also a ‘save for later’ button on the videos so users can bookmark the videos that they want to come back too.

You can view the demo of the dedicated hub that Facebook have created here:

https://www.facebook.com/fbmedia/videos/956614244379995/