Nearly every online business has a Facebook page. Many know they need something. A few even invest heavily in it. In the main most businesses have no way, or believe they have no way to monitor the engagement and overall success of their own Facebook business page. The majority of businesses dabble in Facebook as they believe it has a cosmetic appeal for their brand.
Firstly, it would help if businesses knew one of the key metrics to monitor, which this Infographic post aims to outline below. Investing time, personnel and money into Facebook with no strategy involved will lead to cosmetic rather than commercial success.
Please feel free to comment below on how YOU use Facebook for business or any other social media platform.
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