PPC and SEO – What Is the Difference?

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SEO PPC its all the same to me

SEO and PPCThere has been some confusion with people trying to understand the differences with both PPC and SEO techniques that are used by SEO companies.  They both have their place in advertising and have their benefits. So what is the difference between the two, and how can you use them to expand your business online.

PPC Campaigns Give your Business a Boost

Pay per Click campaigns are the perfect place to start when you are looking to build your online presence or if you want to give your sales a boost.  The idea is to target potential customers which can be done by using keywords and key phrases to make sure your advertisements are found by the right people.  This takes research and careful ad creation which when done well will see your listings appear at the top of the search engine results pages.

Once your PPC campaign is off the ground a SEO Company will then be able to closely monitor the success of the ads.  To make the most out of the reports which are given it helps to use experts who understand them perfectly, and who know how to make changes when necessary to help increase their success throughout the whole duration of your paid search campaign.

The Benefits of SEO

SEO is a slower and more organic process.  Practically all of the techniques can be carried out for free, unlike PPC which you pay for if they are clicked on.  The problem is that SEO takes a lot of time and a lot of dedication and whereas PPC is almost instantaneous, SEO is a gradual process.

There are various parts to optimising a website and the end goal is to see your website appear on the first position of the organic search engine results pages.  These are directly underneath the paid advertisements and they help to deliver traffic and increase your conversion rates.  This is why companies are putting more and more money into their online marketing, because it does pay off.

SEO & PPC Instant and Gradual in Unison

While PPC results are seen quickly you may not have the budget to keep them running constantly.  SEO is slower, but when carefully managed you can keep your company ranking highly in the search engines long after your paid search, or media campaign has ended.

When combined together you can be found in search quickly at the start of your campaigns while working on your organic search rankings.  The methods involved in natural growth used in SEO UK vary and may include:

  • Article Marketing
  • Blog Management
  • Social Media and Social Bookmarking
  • Optimising your Web Content

A SEO Company such as SEO Traffic Lab are able to manage both your SEO and PPC campaigns.  You can enjoy the boost of the paid search and then follow it up by achieving the highest positions in the organic search on the SERPS. This combination is ideal for small businesses and even well established companies which need to increase their online presence. Call 0800 84 999 33 for further information on both SEO and PPC.

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