PPC Tips to Increase Your Conversions – LabWeekly

Carrianne Dukes

Marketing Manager
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You could be burning money if you aren’t running PPC Ads properly. This blog is updated every two weeks with our latest LabWeekly. The PPC team share their top tips to improve performance and increase conversions from your Ads.

See the videos first on our LinkedIn profile, every Wednesday!

PPC Productivity Hacks

  • Alerts and reminders
  • Content calendar
  • Allocating specific times to reply to emails
  • Teamword

Management Routine

  • Analysing changes
  • Regularly update creative
  • Schedule in Google Calendar your weekly tasks
  • To do list
  • Filters

Display Ad Tips

  • Create Ad in as many different formats as possible
  • Experiment
  • Import your Shopping Feed
  • Landing page
  • Check audiences
  • Be cautious

The Future of PPC

  • TikTok Ads
  • Image Extensions
  • SMART Shopping
  • Automation
  • Google as a marketplace

PPC Mistakes

  • Ad copy isn’t relevant to the Keyword
  • Doing everything at once
  • Bidding on your brand term

Search Ad Copy

  • Include a Call to Action
  • Add benefits in the Search Ad
  • Keep it simple
  • Unique selling point
  • Single Keyword Ad Groups

Google Shopping Tips

  • Split up campaigns
  • Add in negative keywords
  • Follow the trends
  • Fill in key attributes
  • Optimise title and descriptions

Facebook Ad Tips

  • Run Dynamic Product Ads
  • Add videos to your strategy
  • Set up Conversion API
  • Use colour codes
  • Evaluate the results

Search Ad Tips

  • Pre-plan
  • Call to Action
  • Make sure Ad copy and keyword are relevant
  • Use plain english
  • Landing pages

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