In this second Installment of a Recruiters Guide to SEO: Making a Website your No.1 Consultant we are going to focus on the context of a candidates search and your consultancy, your location. This is a how-to-guide in creating a Local Presence.
According to Google 20% of all searches are attached to a location. Not in recruitment. A figure much higher is more realistic. Think about it. Unless a candidate was searching for a high end salary, somewhere in the region of £80k+, they generally wouldn’t look to work “anywhere”, and at that point the candidate would probably be headhunted.
A local presence, where you source candidates and vacancies, is crucial. This means taking advantage of SEO on a local level, and this means taking advantage of Google + Local. When a location is added to a search Google can identify this and changes its results to Google + Local. Who is the most relevant and popular recruitment agency in Leeds? Type “recruitment agencies in Leeds” and on the the L of Leeds the format changes to Google + Local (try it!).
Google + Local picks up on your local number, (so 0845 or mobiles won’t help) to index your business. Local postcodes, opening hours, pictures, along with local meta-data of course, are all attractive features to Google + Local.
Testimonials and Reviews
You can add Reviews within Google + Places and these reviews add weight to your ranking!
What better advert for your consultancy than a set of reviews from candidates who you have placed in their perfect role. Free advertising and amazing customer service, Win Win. A large number of businesses still haven’t took advantage of this free service which is remarkably, if you sell any service or product locally, as Testimonials and Reviews are a great tool to minimise risk for your customers, the candidates.
- According to comScore, 60% of local searchers take advantage of offers. Apply this to Recruitment by offering a referral fee for a successful hire.
If you haven’t got this done already, get it done! As a matter of urgency. If you do not have the time speak to an SEO services company – Either way, get it done! A Local emphasis ties in with your Social Media strategy that we will discuss in the final blog of this series.
In our next post – A recruiters greatest tool when used correctly= The Job Vacancy Post.
Free Website Audit
Let's get started
What our client say...
“Richard and his team took a lot of time out of his day to come and visit us, see our products, see what we’re about and understand our industry. The results, they speak for themselves really.”
CEO & Founder
1 Stop Spas