It has been a crazy past few weeks at SEO Traffic Lab and the time has just flown! We would like to Thank everybody involved with the Internet World 2013 event last week.

Our debut at Europe’s leading digital marketing event was a resounding success and it was great to see everybody’s hard work pay off! 🙂

A hard core team of four consultants travelled down to the capital to exhibit for three days at Earls Court 2, the location for Europe’s leading digital marketing event.

After our alarms clocks sounded in unison at 3.30am we set off to the bright lights of central London, armed with a map and a few lab coats 🙂 Little did we realise that our scientific outfits would attract so much interest amidst the hurly burly of the big smoke.

The quartet of crazed scientists aka Dr. Birkitt, Dr. Hill, Dr. Crick and Dr. Dunton (the honourary female addition to the team) embarked with some trepidation to spread the word about SEO to a hungry audience of Marketers and digital media enthusiasts.

Here are some highlights from our ‘journey’..

Day 1

We talked to hundreds of people on the first day of the show and provided Core Vertical Analysis consultations.

==== > https://www.seotrafficlab.com/internetworld

Lots of visitors asked us many questions and we were  very happy to discuss marketing strategies with Ecommerce owners aplenty and marketing bods. We started gathering entries for the IPAD mini competitions from business cards placed in a conical flask. We were surprised by how many people seemed fascinated by the lab test tube vials. We displaced the widely circulated rumour that our test tubes were filled with vodka shots, or……blood! There were some fertile imaginations at the show!

We were delighted when the Press at the event tweeted about #labcoat and our outfits being the best at the show! 😉

Day 2

Another early start and a busy day and the team just didn’t stop!

It was getting towards the end of the day, when Andy ‘indefatigable’ Birkitt had a surge of energy and needed to quell his insatiable thirst for new social media insights. With a determined stride he disappeared into the realms of the Keynote Theatre. Andy went to listen to social media giant Facebook’s, UK Sales Manager, Ed Couchman presentation entitled ‘Building Essential Connections’.

Ed’s talk centred around how Facebook can enable businesses to build essential connections with their customers.

Here’s some key take outs from our Head of Technical:

  • A whopping 33.7 million people in the UK use facebook.
  • Businesses will be better in a connected world

New facebook announcements:

Facebook Home

Facebook has just announced the launch of Facebook Home, its own social version of Android.

What is Facebook Home?

Facebook Home is software for your mobile phone designed to enhance the level of connection with friends. You can download Facebook Home for free or purchase it pre-installed on a phone. Facebook Home works together with the Facebook for Android and Facebook Messenger apps to enable its main features:

  • Cover feed: Glance at your phone for photos and posts from your Facebook News Feed.
  • Chat heads: Send and receive texts and Facebook messages in one place. Open, close and drag chat heads around your screen to keep chatting while you’re using other apps.
  • Notifications: See news as it happens with bigger, bolder notifications on your home screen.
  • App launcher: Get right to your favorite apps and post to Facebook from the same place.

Watch Forbes’ video demonstrating the new software.

Wraparound app

  • The delivery of the Wraparound app for mobiles will facilitate greater connectivity for users as the facebook newsfeed will be displayed even in idle mode.

Amidst the battle of the social media networks to reach the coveted 2 billion followers, the role of the mobile platform will be instrumental in helping the leader to reach this summit.

Facebook already has the largest network with 680 million people using facebook from their mobiles.

Register to watch all of the keynotes video from the event

Day 3

More hustle and bustle on the stand and the final day flew by! We had some very lengthy conversations and at 3.30pm with some assistance from the UBM press gang, we drew the lucky winner of our competition from the lab apparatus! Once again….

Congratulations to Benjamin Kerry of Precise English! Hope the ipad mini comes in useful!

We finally came to the end of our visit and headed back to the shire. The team were uncharacteristically mute on the journey home…..zzz

Muchas gratitude to the following peeps:

MMC for all our wonderful graphics, literature and branding collateral

Elite Signs for constructing ‘The Lab’

Elite WorkWear #Labcoat supplies

Special shout out to the fab Press and Marketing UBM team, especially the wonderful Laura Dagg for announcing the lucky prize drawn winner of the IPAD mini on day 3!

All at le Penthouse for all the hard graft in the run up to the event!

Dates for 2014….29th – 30th April & 1st May!

Register your interest. See you next year! 🙂