When you’re scrolling through Twitter, you’ll see a universal symbol, (#). Known as a hashtag, this unassuming symbol is actually one of the most powerful marketing tools you can use to promote your e-commerce site. Millions of users use hashtags to tag posts with keywords that describe products, reactions and conversations with brands. Here are the most effective Twitter marketing strategies using hashtags:

1. Guidelines for hashtags

When planning out your Twitter marketing campaign, choose hashtags that are unique but short. When a hashtag is easy to spell or type out on mobile devices, it’s easier to use on Twitter. Use only one or two hashtags when posting in order to keep the focus on the purpose of the post.

2. Track brand image

When you see Twitter users tag posts using hashtags that describe your brand, you can track how they perceive and interact with your brand image. All of these posts that have the same hashtags can be categorised into a news feed of tweets you can easily view by clicking on the hashtag.

3. Label adverts

To promote their UK social media presence, larger companies now associate hashtags with brands in commercials or other forms of marketing like print ads. By doing this, brands are taking advantage of both inbound marketing, like social media marketing, and traditional marketing to advertise both online and off and reach the greatest amount of their target audience.

4. List hashtags on product descriptions

When you suggest hashtags for your e-commerce site’s product description pages, it’s another channel of communication between you and your customers. When customers have a pleasant shopping experience or are satisfied with your products, they now have the opportunity to voice this positive review on Twitter to their followers and social circles.

5. Respond to comments

With hashtags that label your products, you can find reviews and comments about them on Twitter and track conversations held by these customers. If they have not had a positive experience, you can respond to them to further improve customer relations and satisfaction. Airlines are especially good at tweeting for this purpose because they often receive complaints from customers in real time. Use this example of being available for comments and responding to them in order to keep customers happy.

6. Search and follow potential customers

When you use Twitter’s search feature to search tweets that use your own hashtags, try searching for hashtags that describe the products that you sell in your e-commerce store. What you’ll find are tweets from customers who are looking for these kinds of products or are interested in buying them. Follow these customers and there’s a chance they might follow you back. Your chances are even greater if you favourite one of their tweets.

7. Research trending topics

Twitter is a great source to find out what is trending and what is popular on UK social media. With millions of Twitter users tweeting every second, keep up with the top 10 trending topics by looking at the sidebar labeled Trends on your Twitter profile. You can base social media campaigns or other forms of inbound marketing like blogs around these trends to catch the attention of your Twitter followers.

8. Host chats on Twitter

Brands and other organizations on Twitter often host chats with followers on Twitter by adding “chat” to one of your hashtags. These chats can be centred around a single topic, held weekly or provide tips and guidance to users. Chats are great for promoting your online presence and gaining new followers.

With these tips and strategies for using hashtags, you’ll increase your UK social media presence for your e-commerce site.