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Stallard Kane

Stallard Kane case study

Who they are

Stallard Kane offer a wide range of services for businesses including: including  risk management strategy, employment law and legal compliance. They were established in 2000, and work with clients throughout the UK, with offices in Gainsborough, Birmingham, Hull, London, and Manchester. Their expertise and outstanding customer service make them the go-to for any small to medium-sized business. 

Their problem

Stallard Kane’s main objective was to generate more client leads for a wide range of their services; and gain more enquiries from national (as opposed to local) business . The services they wanted to promote included: Health and Safety, HR and Employment Law and their training offering. Stallard Kane recently branched into Mental Health training and support in the workplace and wanted to gain more client enquiries for this area of their business.

Our solution

PPC has been our primary focus for Stallard Kane. As Stallard Kane works in the B2B space, and many enquiries are from phone calls – we created both Search and “Call-Only” Ads to target their prospective clients. At the start of the project, we worked closely with Stallard Kane to ensure our Ad Copy referenced the most important features and benefits Stallard offer; for example, 24-hour telephone support. We also completed keyword research and competitor research, to ensure we were targeting relevant, high volume keywords (that had high likelihood of converting).


Our new campaigns for their HR and Employment Law Services received an increase of:



Conversions up

bar chart


Reduction of their cost per conversion


Range of

New campaigns created