What information do we collect?
We have several services that require the supply of personal information. For example, when contacting us, we will ask for contact details such as your name, email address and telephone number. When registering for our monthly newsletter, we will require personal information including your name and email address.
What do we do with the information we gather?
All of the information collected from the website is retained by SEO Traffic Lab. We do not divulge any information to third parties outside of the company without prior consent from the website visitor – unless it is necessary to provide a requested service such as newsletters.
Securing Your Data
SEO Traffic Lab are committed to ensuring that your personal information is secure. We follow strict policies and adhere to high standards of security when gathering personal information. Various firewall applications have been installed on our website to protect your personal information from being stolen, destroyed or divulged to third parties, unless you have given us permission for the latter. Your personal details are stored at our restricted offices which have no unauthorised access.
What we collect?
Through the use of contact forms, call back requests and newsletter sign-ups, we may collect, but are not limited to, the following information:
- name and job title
- website details
- contact information including email address and phone number
- demographic information such as postcode, preferences and interests
- other information relevant to customer surveys and/or offers
What do we do with the information?
In order to understand your needs and provide you with a better service we will require the aforementioned information. We may use the information for the following reasons:
- internal record keeping
- the improvement of our products and services
- using the email address which you have provided, we will periodically send you promotional emails regarding new products, special offers or other information that may be of interest to you
- to customise the website according to your interests
Cookies are files which can be placed onto your computer’s hard drive, once permission has been given. There are numerous benefits to having cookies placed on your hard drive. If you have accepted, cookies are used to identify when you visit a particular site, as well as analyse web traffic. Cookies also facilitate a more personal web experience, allowing web applications to gather information about your personal preferences, and respond to you as an individual.
Please visit: https://www.aboutcookies.org for more information on cookies.
At SEO Traffic Lab, traffic log cookies are used to identify the pages that are being used. From the data provided by these cookies, we can analyse web page traffic and tailor our website to our customer’s needs. This information is only used for the purpose of statistical analysis.
This website uses the following cookies:
Google Analytics: This cookie allows us to see information on user website activities including, but not limited to page views, source and time spent on website. The information is depersonalised and is displayed as numbers, meaning it cannot be tracked back to individuals. This will help to protect your privacy. Using Google Analytics we can see what content is popular on our website, and strive to give you more of the things you enjoy reading and watching.
Infinity Call Tracking: This is used to set dynamic phone numbers which help us identify how you found the SEO Traffic Lab website when you call us. This allows us to identify the source that you used to find the SEO Traffic Lab website and helps us control our advertising methods in the future.
Google AdWords: Using Google AdWords code we are able to see which pages helped lead to contact form submissions. This allows us to make better use of our paid search budget.
Facebook Advertising: We use Facebook advertising conversion tracking and re-targeting pixels, which allows us to collect or receive information from your website and elsewhere on the internet and use that information to provide measurement services and target advertising.
DoubleClick: We use remarketing codes to log when users view specific pages, allowing us to provide targeted advertising in the future.
Social sharing cookies
On our blog we use social sharing buttons for services including, but not limited to, Twitter, LinkedIn, StumbleUpon, Share This, Google+ and Facebook. These allow you to share pages with your friends via those networks. Whilst you will be asked to login to use these services, this process is handled directly with the social sharing providers and their databases and servers. These sites may also monitor your usage of these buttons, through the use of external tracking codes that are required to run the buttons on this website.
If you have opted in to receive our newsletters, then this may include tracking codes that help us understand who, as well as how many people have opened or clicked on each email. This data helps us to create better emails in the future, and provide you with a better service. This data is stored on the servers of our email partners and covered under their security measures.
Links to other websites
This website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over the other websites. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Hyperlinks on this site may be shortened. The purpose of which is to hide long links for functionality and tracking purposes.
We do not receive physical products or cash directly in exchange for any reviews or posts. No one has ever paid or will ever pay us for reviews or posts, to avoid any conflict of interest. We only promote the products and services that we trust. We always aim to give honest opinions, findings, beliefs, or experiences on topics or products that we write about and promote.
Controlling your personal information
We adhere entirely to the Right To Access and Right To Be Forgotten rights upheld in GDPR law. You may choose to restrict the collection or use of your personal information in the following ways:
- if you have previously agreed to us using your personal information for direct marketing purposes, you may opt-out at any time by writing to or emailing us via the contact page
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties that may be relevant to your indicated needs.
You may request details of personal information which we hold about you under the Data Protection Act 2018. A small fee will be payable. If you would like a copy of the information held then please write to us.
If you believe that any information we are holding about you is incorrect or incomplete, please write to or email us as soon as possible at the address detailed below. We will promptly correct any information found to be incorrect.
We uphold our legitimate interest to market to businesses that have opted into our newsletter or downloaded material from us in the past. We will be ensuring that all of our forms and contact points have an opt-in option moving forwards to ensure complete transparency as to what marketing material you will receive. This abides by the following GDPR criteria:
- Consent should be obvious and require a positive action to opt in. Consent requests must be prominent, unbundled from other terms and conditions, concise and easy to understand, and user-friendly.
- Consent must specifically cover the controller’s name, the purposes of the processing and the types of processing activity.
- You must make it easy for people to withdraw consent at any time they choose.
How To Opt Out
If you want to opt out of reciving any of our marketing material moving forwards you simply need to hit the unsubscribe button which is included in every email sent. Alternatively you can email us to opt out directly.
How to opt out of cookies
We will be updating our policy by presenting an opt-out box to users as they enter out site. This will give users the option to opt-in to our cookies to ensure they get the latest information and updates from our site. Our policy will be clear and concise so that users are happy with how their data will be used and stored.
We do not keep any data indefinitely and our records are constantly updated and audited. You will get the option to opt-out of our marketing campaigns at regular junctions.
Variations to the Policy
We reserve the right to alter and change information provided in this document at our own discretion and therefore this document should be regularly referred to for updates and variations.
Policy updated March 2018 to ensure GDPR compliance. If you have any questions regarding this policy, our contact details are as follows:
SEO Traffic Lab
Mosaic Thomas Parker House First Floor Silver Street Lincoln LN2 1DY
Tel: 01522 437333