What We Do

Onpage Analysis

Engage your audience with incredible content.

  • Written with your target audience in mind
  • Landing page specific copy
  • Adaptable writers that mirror your voice
  • Measurable, data-driven pieces
  • A range of available formats
  • Fully optimised copy

Strategy & Planning

Content is incredibly important, however, what is more importance is the relevance to your consumers, creating a content marketing strategy allows us to effectively target your demographic. We do this by creating buyer personas that represent your consumers, this allows us to then create tailored content to the specific needs of your audience. The other method we use is creating a content calendar, this details everything that we do and when we do it. Allowing you to fully access all of the work that we are doing for your business.

Audit & Analysis

When we first begin with your business, conducting a brief content audit allows us to examine what is working for your site, what is detrimental and importantly what it is missing, this is a smaller element of the SEO audit. Using analytics software we are able to determine which pages need urgent attention, how they can benefit from fresh content. Analysing the success of previous content is a big indicator here, allowing insight into how your audience interacts with your business and industry.

Research & Trends

Being successful online is all about playing into the current trends in digital, you need to be constantly updating and adjusting to the newest trends. Although no one can accurately predict what will be the newest fad, by being completely submerged into the world of digital, we can make appropriate judgements in what types of content may trend in the following months. Using data and statistics, we can see how and what people are interacting with, this means that we can adapt your content to fit this.

Development

Analysis is important to understand the success of your marketing campaigns, however the next stage with the analysis is to use the data provided to help improve the future of your campaign. Throughout any digital marketing it is important to consider and focus on developing the future campaigns. An example of this is the use of split testing, this is the method whereby you can run two or more versions of a campaign against one another to try and better the results. A/B Testing is a crucial part of your marketing and the future success as it helps develop and improve campaigns for the future.

Content Marketing Case Studies

Khaos Control

As an inventory management software that provides solutions across numerous industries, they wanted to make sure that they were reaping the benefits of on & off-page SEO.

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69.23% increase

in goal conversions

by creating regular creative content
& building high-quality links

90%

growth in traffic

through creating and publishing
regular content around industry trends

Tag Systems

Following a comprehensive strategy recommended from an audit, they focused on developing regular content and building the authority of their site through strong outreach practices.

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Interested in finding out how we can help you?