What We Do

Remarketing

A guaranteed return on investment.

  • Weekly bidding adjustments & campaign management
  • A verified Google Partner
  • Always ahead of industry changes and developments
  • Data-led campaign optimising across all devices
  • Organised feed structuring
  • Multi-channel experts in PPC
PPC example for strategy page

What It Is

Remarketing is one of the most effective PPC techniques. What it does is it allows you to show your ads to people who have left your site without taking the desired action. If you are an eCommerce business and they have abandoned the cart, or if you are a business website and they haven’t filled in your contact form, we are able to specifically create a list to market to them specifically. No doubt you will have experienced these yourself, the sites that get very targeted with their approach are usually the ones who win at remarketing.

Benefits

You should include remarketing in your advertising budget and we frequently recommend it to our clients. One of the biggest potential opportunities is in dynamic remarketing, this is where you can target previous visitors with specific ads of products that they looked at when they were on your site. Dynamic remarketing can be taken to the next level also, to target people who went to your contact us page but did not complete the process, or even more granular show specific ads to people that placed something in a shopping basket and did not buy.

Methods

We are able to show ads to past visitors through the use of  the Google Display Network or a real time bidding platform across multiple sites. Within Google you are able to build audiences and lists based upon where the user has left the site. Using these lists you can then use dynamic remarketing to show specific products. Fairly recently Google announced that you can take remarketing to Search Ads and create RLSA(Remarketing Lists for Search Ads) campaigns, enabling us to remarket more effectively and allows the opportunity to adjust our bid accordingly.

Implementing Strategy

Our team of experts have worked within the eCommerce business almost since inception, and regularly work with eCommerce stores, B2B & Local and National campaign implementing remarketing strategies that are bespoke to business objectives. We are able to tailor your remarketing to align with your objectives, whether you want better returns from your Product Listing Ads by targeting users who abandoned cart or whether you want to remind B2B visitors to take a specific action. We are able to target them through the expansive Google Network and even across to Facebook.

PPC Case Studies

AWD-IT

As a digitally active and driven company, growing their eCommerce store further was a big priority. They wanted to drive more traffic to their site through PPC, specifically to core products & create PLA’s for their best sellers.

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81%

year on year increase in traffic.

Through a combined PPC & SEO campaign
including enhancing product feed.

585% increase

in revenue year on year

Through the use of implementing a
fully managed paid search campaign.

Shopisfy

As a young & innovative eCommerce business, Shopisfy wanted to establish their products on their own website. After a combined paid & search campaign they saw a dramatic increase in sales & brand awareness.

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Interested in finding out how we can help you?