What We Do


Technical expertise to enhance your search presence.

  • A knowledgeable & experienced team
  • Campaigns based upon clear KPI's
  • Balance on & off page SEO
  • Up to date tactics and evolutionary processes
  • White hat tried and tested approach
  • Transparent working practices
SEO example for the strategy page

All About

Business to Business optimisation is all about driving leads through the use of both typical and innovative techniques, content marketing and much more. B2B Marketing is different to standard SEO practices, the approach focuses on specific interaction words and phrases that are appropriate within your industry. This process ensures that your brand is directly visible to potential buyers at the crucial time in the customer’s journey.


When it comes to SEO, here in #TheLab we have tried and testing many different methods of optimisation and have found specific methods that work increasingly well for businesses just like yours. Using our well-versed specialist approach we are able to apply traditional and inventive strategies, such as onsite optimisation combined with user behaviour analytics. An important element of B2B SEO is using techniques to create pioneering results, which includes building important relationships which traditionally signifies offline activities, however, now can revolutionise online marketing efforts.


B2B SEO is different across every sector and we have experience working with everything from air conditioning to charity, finance to design. This expertise allows us to tailor the optimisation tactics to suit your industry trends, from seasonal trends to industry-changing innovations. Over the years we have driven leads through the use of SEO, our B2B campaigns aim to build brand presence online and generate more enquiries from your site.

Quality Leads

One of the most exciting elements of SEO for the B2B sector is that it allows for continual reach. Unlike paid search that supports the early stages of the sales cycle, the organic search continues to expressively help your customers to evaluate all areas of your business through a longer sales cycle. Ultimately we understand the importance of fresh and genuine leads, many of our approaches we test in the early stages and as a result will implement in your marketing campaign to reap the benefits for your lead generation and business objectives.

SEO Case Studies

Pomona Fruits

As a passionate & ambitious eCommerce store, the number one objective was to increase the amount of traffic to the site, specifically to key product lines. Through regularly creating relevant seasonal content, specifically a series of pdf’s.

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60% increase

in transactions.

After focusing on building a strong
backlink profile & updating on-page SEO.

Increase organic search by


This was done by fully optimising product
pages & creating fresh copy.

Mrs Bow Tie

Having a unique product meant that Mrs Bow Tie have lots of loyal customers, they wanted to expand & grow this brand awareness. We recommended an SEO campaign & continue to build on an already popular reputation.

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Interested in finding out how we can help you?