What We Do

Social Media Optimisation

From brand awareness to PPC social strategy.

  • B2C and B2B social campaigns
  • Experience across every social channel
  • Analytics-driven strategies
  • A passionate on trend team
  • Increase website traffic & conversions
  • Adaptable real-time campaigns
Social media bubble for the strategy page

We Are Social

Social is no longer something that we do, it is something that we are. It offers unique insight into your consumers lives, it allows you to create and build relationships, turning visitors into advocates. Word of Mouth (WOM) used to be one of the most recognised and profitable methods of marketing, social media is a quicker, more intense version of this. Customers that become brand advocates will offer free advertising by sharing, reviewing and interacting with your business on social media. Social media optimisation is very much responsible for your digital word of mouth.

Content

Creating good content on social media opens many opportunities that can revolutionise your business. This is because consumers can instigate the conversations and great brands care about exchanging dialogue with their audiences. Good content on social media can not only boost brand awareness, it can create increased traffic landing on your site from shared links and generate leads and sales.  “Going Viral” is a bi-product of creating great content, as a business you should strategize your social media with the aim of helping consumers, going viral will build with brand awareness and content creation.

Strategy

Before implementing a social media campaign, like anything within the world of digital marketing, it is paramount to create a strategy. This strategy will engulf everything from researching the relevant social media channels for your business, building profiles that engage with your consumers and to creating easy to manage and implement plan for generating sharable content. Whether creating Facebook, Twitter, LinkedIn, Snapchat or in fact any social media our experience allows us to use innovative practices to create relationships, increase traffic from social media to your website and find valuable leads and sales.

Optimisation & Analytics

When it comes to any element of digital marketing, we have spoken about the importance of measuring your campaigns in order to amend and improve. This is just as important when it comes to social media. Social media optimisation of your profiles means they display relevant, up to date information, with your website linking to these platforms so that consumers can connect with you which is vitally important. Most social media platforms have their own analytics software which will go into detail to analyse impressions, engagement and clicks, we continually analyse your activities in order to create content that improves your interactions.

Social Media Case Studies

Pet Fleas

As a specialist pet health provider, their objective was to build awareness across social media platforms and increase engagement with the brand. The reputation built from social media set up.

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9.5k reach

through organic social media

By creating a competition the brand quickly
gained awareness and interaction with consumers.

Increasing engagement through posts

3x year on year

Through creating regular, shareable
content on multiple platforms.

Shopisfy

After the success of their paid & search campaign, the next stage was to create a fun reputation for the brand across multiple social media platforms and grow engagement with their unique product range.

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Interested in finding out how we can help you?