GDPR Policy

3 Step GDPR Policy

GDPR is just about on everyone's minds in 2018 because it is bringing significant changes to the way businesses handle and store data.To ensure that SEO Traffic Lab comply with the new legislation and make sure the data we collect and handle on behalf of clients is 'compliance proof' moving forwards we have devised a simple 3 step plan.

Audit.

STEP 1

Encourage clients to undertake a full audit of data you collate for Personally Identifiable Information (PII).
This will in turn lead to necessary actions. Sending out an email asking people to opt in to your email service should they wish to stay on your list. They must opt in now.
This will effectively remove any old data as it is assumed that people do not give you indefinite permission to store their personal information (name, email, phone number, address etc).

Opt-in.

STEP 2

Make your website and any other tools you use GDPR compliant. There will likely be a few hours needed with your developer to ensure your newsletters, forms, and cookie policy are all opt-in.
That means an opt-in box on every point of communication where a user is asked for personally identifiable information (P11).
SEO Traffic Lab will also be encouraging the implementation of an opt-in cookie policy box. This enables people to opt in to the storage of their personal data (IP, location) for remarketing, demographics and audience building purposes. The opt-in cookie policy will also need an opt-out option for the lifetime of its implementation.

Update.

Step 3

Clients will finally be assisted in updating their Privacy Policy to reflect the new legislative requirements and the actions taken to ensure compliance.
Your policy should answer these questions:
What information is being collected?
Who is collecting it?
How is it collected?
Why is it being collected?
How will it be used?
Who will it be shared with?
What will be the effect of this on the individuals concerned?
Is the intended use likely to cause individuals to object or complain?

What will an opt-in box look like?

Here are two examples of cookie opt-in boxes that would ensure you are GDPR compliant come May.

How Do We Handle Your Data?

Having addressed how we will help you become GDPR compliant we now want to assure you that we too have updated our practices in order to comply with GDPR.

We have undergone a full audit of the data we have collated over the years and ensured we only have up-to-date data that client’s are happy with us storing. That data is directly linked with the contractual agreement between our two parties and includes:

  • Name & address
  • Email address
  • Phone Number
  • Company Name
  • Job Title
  • Internet Connection, IP, and Equipment (software, hardware) used to process payments, collect customer data and carry out a retail or services based business online

We collect that data directly from you when you provide it to us. We may also collect data through third party service providers or tools such as Google Analytics.

We store records and copies of your correspondence (including emails and email addresses) when you contact us. We store your initial questionnaire responses and login details for your CMS, C Panel, FTP (dependent on what access we are granted to your website).

All sensitive information is stored in LastPass or a password protected online project management tool. Only project managers and personnel with a senior clearance have access to all of your information, and only then if it is relevant to your marketing campaign.

We never sell your personal information or provide it to anyone else for marketing purposes.

Data Security

We have implemented measures designed to secure your personal information from accidental loss and from unauthorised access, use, alteration and disclosure. All information you provide to us is stored on our secure servers behind firewalls. Any payment transactions will be encrypted using SSL technology.

Unfortunately, the transmission of information via the internet is not completely secure. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures that were out of our control. 

To read our updated privacy policy please go to: https://www.seotrafficlab.com/privacy-policy/

Do you need help with GDPR compliance?

Give us a call or send us an email and we will help you navigate GDPR and ensure you are compliant when the legislation comes into force on 25th May  2018.