New Websites For Leading Gainsborough Businesses

Jodie King

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We are really proud to show you three websites we completed in 2017 that helped raise the profiles of the companies they were built for. The functionality of the sites produced and the design were built to exacting standards. The bonus is always that we produce SEO optimised websites. What that means is we go through a rigorous launch process where we concentrate on:

  • Site speed
  • Landing page optimisation
  • Technical aspects – pagination, canonicalisation, redirects

The team developed a lot of new skills when project managing web builds as well as working with different types of developer. The frontend, backend and server side developer each offer different strengths to the development portfolio, so as a team we are now in a very strong position to utilise the resources we have with a great deal of confidence and experience.

Here are our flagship sites of 2017 that pave the way to a polished approach to web development in 2018. They are all based in Gainsborough, Lincolnshire so we are very pleased to have helped shape the digital landscape of our progressive town. We already have two further sites in the pipeline from our hometown. We would like to thank local businesses for their support and are eager to build our relationships and work alongside Gainsborough companies for years to come.

Emporium Cookshop –
Emporium Cookshop benefited from designs created by United Agency, a design agency we work closely with on many of our projects and highly recommend. Emporium Cookshop approached us with a very specific agenda. Initially we were going to update their previous website, built on Opencart, to Opencart 2. The brief changed and we delivered a Magento 2 website.



The functionality of the website included a slicker checkout process, more in depth search functionality, filtering options, a restructuring of the menu and a more modern look and feel.

Emporium Cookshop launched right at the end of 2017 so our SEO process is still being worked through. We hope to achieve some steller results for them this year by boosting their organic traffic (dare I say double it) and working on user experience to achieve the perfect customer journey all the way to the checkout.

Emporium Cookshop is a hidden gem on Heapham Road Industrial Estate that our team has been very taken with. There was a bit of shopping done on the site over the Christmas period from SEO Traffic Lab – we highly recommend a browse. A family run business with a massive selection of cookware, bakeware and kitchenware.

Laburnum House Educational –

Laburnum came to us with a very simple but effective website. It was beginning to look a little dated so they wanted to revamp it and really raise their digital profile. They had done no previous SEO work on site and committed to the web build as well as a marketing campaign to give it some serious momentum.



One of the key features of the build was a new Accelerated Searcher block that sorts the books according to category, book level and points level making it super easy for teachers to find exactly what they are looking for.

Laburnum is currently benefiting from an increase of 202% in sessions to their website and their bounce rate is down by 21%. Their conversion rate is up 11% and they have consistent engagement on Facebook with some big wins coming from some generous competitions.

Another local family business with a strong company ethos, employing Gainsborough women and men for over 25 years! They are very competitive for schools offering 50% off Recommended Retail Prices.

Stallard Kane Associates Ltd  –

Firstly, we cannot take credit for the design of this website because its very on brand and contemporary feel was created by Sallie Clack who works at Stallard Kane Associates. The scope of this build was to integrate those designs with precision to produce a modern site that would orientate them as industry leaders.



This was a very smooth project  that created a very functional and informative website. The training calendar page in particular delivered a much clearer process for companies wanting to book onto the range of courses Stallard Kane offers throughout the year.

It was a fantastic experience working closely with Stallard Kane to build and launch something they could be immensely proud of. We very much look forward to working with them on other campaigns and joining them at a Gainsborough Trinity game soon!

So that is a little snippet of what we got up to in 2017. As we approach the Lincolnshire Business Expo we have never felt more positive about Lincolnshire Businesses. As our profile raises we are proud sponsors of the Expo and feel very much an integral part of the digital landscape.

The diversity of the platforms we offer in web development has lead to a strong portfolio of clients in Ecommerce, B2C and B2B businesses. Our focus for 2018 will be consistent web development projects alongside our SEO & PPC offering. SEO Traffic Lab have a clear structure with proven processes in place and are very excited about the year ahead!

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What our client say...

“Richard and his team took a lot of time out of his day to come and visit us, see our products, see what we’re about and understand our industry. The results, they speak for themselves really.”

Chris Brady
CEO & Founder
1 Stop Spas