Facebook Offers Coming to a Page Near You

Andrew Birkitt

Lead Technical Engineer
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For those of us who have already taken the plunge into the world of Facebook and the new TimeLine Pages for Businesses get ready for another tool which you will be able to add to your Social Media Marketing Strategies.

Last month Facebook announced a new service called ‘Offers’ to a limited amount of beta-test Admins, but this is expected to roll out to a wider amount of Facebook Page Admins over the coming few months.

Facebook Offers

Facebook have said that they are delivering ‘Offers’ to be a simple new feature that will allow Admins of Pages to create discounts and coupons to share specifically with the people who currently like your pages. We think it’s a great new feature and can see many aspects of how this will be of benefit to many Local Businesses as well as Non Profits and Charitable Organisations. If you want to get a head start on other businesses in your area and this hasn’t been made available to you yet you can actually fill in an application form and request being involved in the service.

As well as being simple to create Facebook have said that they want to keep ‘Offers’ as a free service, although in a move seen by many as a way of them protecting their revenue stream from its Facebook Ads campaigns they have also said they will only reach a limited number of people.

So how exactly will they work?

Admins that have the ability to use them will see a sharing tool at the top of their Facebook Timeline from where than can choose to create an offer.  From there you are taken to a form to fill in the usual sort of standard details, so you will add a headline, upload a photo, set a limit on the number of offers available and choose the dates the offer will run for with its terms and conditions.

Once you have entered all the details you can preview what you have created and then tweak and change the offer until you are happy with what you are seeing as the result.  The fan then clicks the ‘get offer’ link and the details are forwarded by email to their primary email address.

As with all things Facebook there are certain guidelines that you must follow and as always its worthwhile checking these through, but you can’t for example use ‘offers’ for gift cards or certificates and similar such items.

In their article about the announcement ‘Facebook Offers: Yet Another Social Deals Attempt’ PC Mag author Mark Hachman said “Unfortunately, Facebook’s history of social deals reads like a bit like a “Who’s on First” skit”. So will we just see this follow all their other attempts at a Groupon style platform we will let you know as more news about this latest ‘Offer’ing excuse the pun as it emerges.

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