Lab Weekly: WordPress 4.5, Google & Social

Jessica Milner

Contact Jessica
Connect via LinkedIn

The Lincolnshire Digital Awards 2016 are two weeks yesterday, so if Lab Weekly is late in two weeks, please let us off we may be nursing slight headaches. We are very excited and proud to be shortlisted as a finalist for Digital Business of the Year 2016. It is a fantastic recognition for everyone at #TheLab, especially with the amount of hard work the team put in for our clients. If you would like to know more about how we feel about being shortlisted for this award, take a look at our latest post. In preparation for the awards we had a photographer come into the office and do a short video shoot which will be shown on the night. We have lots to report on in this week’s #LabWeekly including, the release of  the newest version of WordPress, Facebook releasing video chat heads for messenger and much more.
Google Now Blocks Searchers From Sites With Deceptive Download Buttons
Google have announced that they will now be blocking searchers from accessing sites that have deceptive download buttons. If users click on one of these sites then this warning will appear. SBWarnBlur-768x510
Google have, “we’re expanding Safe Browsing protection to protect you from such deceptive embedded content, like social engineering ads.” These ads are defined by Google as:

  • Pretending to act, look or feel like a trusted entity
  • Trying to trick you into doing something you would only do for a trusted entity, for example, sharing a password.

If you are not aware of what these deceptive download buttons look like, then below is an example.
WordPress 4.5 is Now Available
WordPress version 4.5 is now available, introducing a more streamlined experience when writing a blog post or editing a site. The new version doesn’t have any major changes but a useful one for users is now when you preview a post you can see what it’d look like on other devices. Also new formatting shortcuts have been added to make it easier when adding horizontal lines and format text as code. A change that might benefit developers is the version 4.5 compresses uploaded images slightly more than on the previous version, meaning intermediate-sized images load faster for users. If you would like to know more about the 4.5 version, you can watch this video
In the past, when a celebrity or publisher worked with a company to create a branded video, the distribution of this video on Facebook meant needing the permission of Facebook and having to share the revenue with the social network. This is no longer the case and anyone with a verified Facebook page has the option to make more money by working with brands and distributing this content to their large audience. Facebook do not have to be notified nor do they get any of the money.
The publisher though, will have to make it clear that the content they are posting is being paid for by a brand so then the brand can share it as an advertisement. A tag of “[Publisher] with [Brand]” should suffice and even though it has not directly been addressed by the FTC, as long as the publisher makes clear that they are distributing an ad and that their audience aren’t being misled, this is not going against any policies. With this tagging of the branded posts however, the organic reach of these may drop as people don’t simply want to watch an ad. As well as regular consumers not wanting to see their news feeds filled with ads, Facebook may also not want to. Facebook have in the past cut the reach of unpaid posts by brands that were deemed as being too promotional. Even though it may seem simply benefits for the brands, with Facebook now not getting a cut, and with their insistence into not displaying too many ads, they still have a large input into the reach of these post.
Facebook Announces Video Chat Heads for Messenger
You might find it can sometimes be frustrating being involved in several different Facebook messenger conversations at one time. It can also be even more annoying if you are half way through a message and a video chat request appears, taking up your whole screen. Well, don’t panic! Facebook’s recent announcement is going to solve these problems. The social platform have said that they are releasing a new feature called video chat heads. Facebook describes this:
“With Video Chat Heads, you can talk to your friends from a smaller chat head instead of using your full phone screen. This allows you to continue a video call while you’re messaging other people, or – on Android – even while you are using other apps.”
Even though this is a simple change, it is also very effective for those who use messenger frequently to socialise.
This isn’t the only change coming to Facebook messenger. Messenger will soon be integrated with Dropbox which will enable file sharing within a messenger thread. This feature will be enabled by tapping the “more” or “…” button in messenger where you will be given the option to share files. You’ll be able to share videos, images and GIFs. However, you will only be able to use Dropbox in your messenger if you have the latest version of the Dropbox app downloaded.
Within the next few days video chat heads will be available for both iOS and Android users worldwide.
For Twitter’s 10th anniversary they’re giving brands, agencies and partners the ability to showcase their #GoLive moments on the platform, with fantastic prizes and appreciation for top scorers. This year Twitter will celebrate the most successful #GoLive ad campaign across seven categories, in an objective to celebrate how Twitter can be used to connect consumers to the world and to culture.
#Creativity to showcase the unique and creative campaign ideas across Twitter
#Live will recognise the campaigns that exemplify Twitter’s live connections
#Impact will recognise campaigns that show business-driven results and that have had a strong ROI
#Growth will showcase small businesses which have successfully used Twitter ads to grow their presence
#Promote pays attention to the platforms registered Ads API partners and developers
#Response will recognise the companies who have gone above and beyond in Twitter customer service, connecting to customers and offering support
#Culture for campaigns which intend to enhance global awareness and cultural impact
The winners of these categories will receive both a digital and physical award, also having a special “permanent presence inside the Twitter headquarters”. $125,000 of Twitter’s ad credit will be awarded to regional finalists in the #promote category and $250,000 cash prize will be given to the grand prize winner.
If you would like to enter for #promote you will need to apply at #GoLive ads which have run from January 1 through August 28 are eligible to apply. The winners will be announced between September 28 and October 2.
Instagram have recently updated the brand look for their Explore page, which highlights video channels. The channels are now a lot more personalised with a new “videos you might like” feed that gathers content from the network based on what you have liked. Adding personalisation without getting rid of user experience means both the user and Instagram benefit. The update happened yesterday in the United States for both iOS and Android. The update will be available for the rest of the world in the near future.

Free Website Audit

Let's get started

We offer free website audits where we can delve into the issues on your website. Book yours today!

Find out more

About Events

We hold various events and training days at the Digital Hub - Mosaic. Find out more.

Free Website Audit

Let's get started

Computer with website audit example on the screen

What our client say...

“Richard and his team took a lot of time out of his day to come and visit us, see our products, see what we’re about and understand our industry. The results, they speak for themselves really.”

Chris Brady
CEO & Founder
1 Stop Spas