Case Studies

MotoNovo Finance

44% increase

in goal conversions.

After conducting a full & technical audit
& site analysis, creating actionable tasks
turning visitors to customers.

“Richard and his team operate in an open, honest and creative manner and has managed the demands of advising a major financial organisation with the highest degree of support and value.”

Karl Werner | Divisional CEO-Motor | MotoNovo Finance

Initially approaching us driveorganic traffic to their website.

MotoNovo initially approached us to make use of our team of search specialists in driving organic traffic to their website for the purpose of raising brand awareness and sales. This led to a continued partnership in which we helped ensure a smooth transition when they rebranded.

Following the in-depth audit we continue to work with MotoNovo, they were our second ever client. We regularly consult with them, across all elements of their digital marketing, with an emphasis on social media and SEO to ensure they remain competitive with year on year growth in organic traffic and conversions. We assist in providing a monthly review for them, in which we recommend any actions to be taken to capitalise further on their digital marketing campaign.

Audit & Analysis

Our full technical audit was able to look at not only Insequa’s current site but also was able to delve deep into the strategies that they may have used in the past for their digital marketing. We created a bespoke audit that looked into both aspects of the SEO campaigns and the technical elements of their site, examining the functionality and the usability of their site.

Continued Relationship

We have been working with MotoNovo since 2009 this relationship has continued to flourish over the years and the growth has created opportunities for us to also work together. Our continued investment in their business has meant we are always on hand to offer recommendations based on our experience in the industry. This has also lead to a full PPC campaign and Social Media campaign, these have been strategically implemented along with a full training program for their in-house team.

Strategy Case Studies

Lincolnshire YMCA

After meeting with SEO Traffic Lab their marketing goal was to grow the awareness of their fitness qualifications. Lincolnshire YMCA undertook a miniature technical audit, illustrating some areas in which they could improve their marketing approach.

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return on investment.

Within 4 months following a full audit and
application of the Google Ad Grant Scheme. 

44% increase

in goal conversions.

After conducting a full & technical audit
& site analysis, actionable tasks help turn
visitors into consumers.

MotoNovo Finance

In the beginning, MotoNovo were not having the same digital marketing success as some competitors. Enlisting the expertise of SEO Traffic Lab they were able to raise brand awareness, goal conversions & ultimately sales.

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