Case Studies

Ultra Security Centre

Building a responsive site

that reflected their ethos.

Improving the look, feel and functionality
of the website that is
user focused.

“SEO Traffic Lab are at the cutting edge of search engine optimisation and have a talented and knowledgeable team of people. I found them willing and able to challenge our thinking during the website development process which served to enhance the finished product. I would recommend considering SEO Traffic Lab should you be in the market for an e-commerce solution.”

Barrie Holden | Managing Director | Ultra Security Centre

USC wanted a responsive eCommerce store.

Ultra Security Centre learnt that many elements of their site were not fully optimised which resulted in potentially lost sales. They were made aware of the importance of having a responsive design and this was a major focus for their new site.

The imagery, copy and functionality of their website needed a more modern touch to enhance usability and increase conversions. Navigation was key to enhancing site experience and this was the focus of the campaign in tandem with strong graphics, bold sections and clear calls to action. The strong foundations of the website put them in good stead within Google rankings and increased their searchability through multiple channels.


We started the process with an in-depth meeting in which both teams were present to discuss the objectives of the website development. After looking at a series of competitor sites and the best practices within the industry a clear path was set for the design and development of the new website. It was made clear in these meetings that USC wanted to have a large focus on reflecting the brand with a strong message and identity. This became prominent throughout the build.

Web Development & Integration

The Ultra Security Centre website was a combined project integrating best SEO practices with slick, functional web development. The aesthetically powerful site is very responsive and provides users with a logical and smooth journey from entry to basket. A high-end website was delivered complete with redirects, full on-page optimisation and all the modern widgets that ensure a top spec finish. A complete rebrand was done of the company image from the colours, logo and language used to represent their brand online. Ultra Security Centre now have an image to reflect their position and experience within the industry.

Web Development Case Studies


As a well known Hot Tub showroom in Lincolnshire, 1StopSpas wanted to create a bespoke website that offered functionality that was new to the Hot Tub industry offering the best User Experience.

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Bespoke build

incorporating configuration technology

Creating a fully responsive &
optimised technical site.

"SEO Traffic Lab are at the cutting edge of SEO, I found them willing & able to challenge our website development process."

Barrie Holden – MD

Ultra Security Centre

Creating a new eCommerce site that incorporated our SEO knowledge was a big factor for USC, along the way there was continued development which enhanced the finished product.

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